copywriting

Improve your Copywriting!

by David Lee King on September 23, 2011

Smashing magazine logoWant to improve the writing on your library’s website? Check out Five Copywriting Errors That Can Ruin A Company’s Website by Smashing Magazine.

here are their five copywriting errors:

  1. Writing inwardly
  2. Burying the lead
  3. Mediocre meta material
  4. Saying too much
  5. Weak or no Calls to Action

Good stuff – go read it, then work on improving those copywriting skills!

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