Here are my slides from my Designing the Digital Experience presentation… enjoy!
Sarah Long, Director of the North Suburban Library System, interviewed me a couple weeks ago about my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love on her Longshots podcast series (part of the Library Beat blog).
Give it a listen!
My book has been reported in the wild! Someone told me via twitter that she’d received my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love, from Amazon a few days ago – so that’s cool.
What else is cool? How about giving you chapter 1? Here’s a snippet:
Chapter 1: Welcome to the Experience Economy
“Whatâ€™s my daughter playing on the computer this evening? Oh, sheâ€™s on the American Girl site, and sheâ€™s playing Kayaâ€™s Catch of the Day. She also sent an American Girl ecard to her cousin and looked at this yearâ€™s new doll. We receive American Girl catalogs and magazines in the mail and check out the latest books from the library. We even visited American Girl Place in Chicago last winter as a birthday surprise (the girls and mom watched a musical, had ate a party, and shopped, while my son and I checked out the science museum and LEGO Store).
Whatâ€™s going on here? Why is my daughter so into this stuff? Because American Girl is all about the experience. It focuses on the fun of exploring and living as a girl in Americaâ€™s past. The American Girl people are engaging their market in creative ways -Â specifically targeting grade school and middle school girls. They know how to delight their customers. I know – Iâ€™ve seen my daughterâ€™s smiles. As we continue to think about experience, letâ€™s consider the experiences of a trip to an amusement park and the purchase of a computer.”
Want more? Here’s the rest of chapter 1!
I wrote a book! The title is: Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love. It should be out this October.
What’s the book about? Here’s a snippet from the Introduction:
“Visitors to an organization’s digital space don’t want to think about interacting with its website. They want to â€” quickly and easily â€” make a purchase, find information, or do research. It helps if they can be engaged and enchanted in the process. How can we facilitate this excellent experience? It’s all about intentional design.
Consider the concept of “experience design.” Nathan Shedroff describes it as designing the “sensation of interaction with a product, service, or event, through all of our senses, over time, and on both physical and cognitive levels.”1 Simply stated, experience design is “an approach to creating successful experiences for people in any medium.”2
Designing digital experience is similar, yet unique. That’s because in a digital space, experience designers have to “compensate for the absence of a sales professional who stands ready to greet customers as they arrive [and] to cheerfully help them accomplish their goal.”3
This book introduces digital experience design for websites. I have seen great information on parts and pieces of experience design. For example, B. Joseph Pine II and James H. Gilmoreâ€™s book, The Experience Economy: Work Is Theatre & Every Business a Stage, does a great job of exploring experience generally but really doesn’t focus on digital experiences. Other books are great at helping improve the user experience on websites but miss the broader picture of designing digital experiences. This book connects the dots. It explains how website structure, community, and customers are all parts of the total digital experience.” (Read the rest of the introduction).
Want more? There are a couple of places you can follow along with book happenings and thoughts related to the book:
- This page – I’ll update it with important stuff as needed
- My blog – I’ll mark all related posts with the digitalexperience category
- A Facebook page for the book
- the publisher’s page for the book
- The Amazon page for the book
Bear with me – I’ll be posting book-related updates (along with my usual posts) for the next couple of months. I’m excited about it! More later…