On Tuesday, I gave a Designing the Digital Experience presentation at Nassau Library System in New York. It was a fun time – lots of good questions and discussion!
So … here are the slides from that talk. Enjoy!
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I just realized that I mentioned using an Experience Brief in my book and in some of my presentations, but haven’t explained much about actually writing one. Since it’s something I want to do for my library’s website, I decided to do some “how-to” research on writing experience briefs … here’s what I found.
First of all – what exactly is an Experience Brief? It’s related to the Creative Brief, from marketing land. A Creative Brief is used to succinctly describe all the stuff the creative group plans to do to promote a new product. An experience brief uses that same concept … but helps define the experiences a customer should experience while using your website.
An Experience Brief is summed up by 8sharp: “The Experience Brief goes beyond “look and feel” and asks, “What is the experience we want the user to have?”"
37signals’ ebook, Getting Real, gives another brief taste of what an Experience Brief is all about. “So what should you do in place of a spec? Go with a briefer alternative that moves you toward something real. Write a one page story about what the app needs to do. Use plain language and make it quick. If it takes more than a page to explain it, then it’s too complex. This process shouldn’t take more than one day.” They don’t really mention writing an experience brief … but writing a one page story about what the app/website needs to do IS a way to focus completely on the experience of the site/app.
MJ Braide goes a bit further in Get More From Brand Strategy Part Two: The Experience Brief. Here are some relevant quotes from the article:
Finally, some words of advice from Advertising Age – What Are You Packing Into Your (Creative) Briefs?
Hope this helps! ANyone have anything to add? Do you know what goes into writing either an experience brief or a creative brief? Ever written one? Please share!
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Awhile back, I sent Valeria Maltoni (who writes the cool Conversation Agent blog) a copy of my book – Designing the Digital Experience.
She’s been reading it, and blogged about it (very awesome – thanks, Valeria)! And in the process, she has some really good pointers about mapping the customer journey (which I wrote about in Chapter 11). She came up with some steps to mapping a customer’s journey:
… and each point discusses the “moment of truth” found in each of those steps.
Go read the whole post – good stuff there!
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Tyler, from the 344pounds.com blog, was kind enough to take this snapshot of Designing the Digital Experience sitting on the shelf at the Richland County Public Library and email it to me! Here’s what Tyler said about the book:
Hey David,
I bought your book off of Amazon yesterday, but also went down to the
Richland County Public library to check it out until it gets here.
Attached are the pics from that visit!
I found about you and your site a little while ago by searching for
something about designing a better blog for users (can’t remember exact term). I started a personal blog, 344pounds.com, about 3 months ago — I
don’t have a huge technical background, but I’m learning as much as I can
so I can make sure my blog is “good” for my customers, aka readers.
While your book is *marketed* towards designers and business owners, I
think that anybody who has any type of website can benefit from the book,
even a small “not for profit” personal blog like mine. I’ve already found
quite a few things from reading your book that I can apply to my blog.
Feel free to post this on your blog or testimonials page or whatnot — I’d
love to help sell the book, it’s great!
Tyler
Thanks Tyler for buying the book, taking the pics, and the kind words! You rock!
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My book, Designing the Digital Experience, has been spotted in the wild! Or more appropriately, I spotted it at the Barnes and Noble in Topeka, KS.
Which got me to thinking … if you ever happen to see my book in your local bookstore, please take a pic and send it to me (or send me the flickr link), and I’ll post it here – that might be fun (or it could be really embarrassing, if you can’t find the book anywhere …
And for some related book-ish news: I’ll be at Computers in Libraries next week. CIL always puts on a great conference – lots of new emerging trends and practical, “use it tomorrow” tips, all focused on libraries and info professionals. If you are one of those, you should try to get to this conference!
I’ll be speaking a time or two as well – on Tuesday, I’m talking about designing digital experiences, and on Monday night I’ll be doing a book signing at the InfoToday booth.
Make sure to stop by and say hi!
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I completely forgot – I was planning to share the Table of Contents of my book, Designing the Digital Experience, with y’all! So here it is…
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Book News and The Tech Static recently mentioned my book, Designing the Digital Experience – cool! Book News said the book is “for web developers who are looking to enhance the customer’s experience with ordering and browsing online, stressing the fact that Internet consumers are looking for a pleasant and positive shopping environment as well as bargains.”
And The Tech Static wrote a great review. They said the book “is an entertaining introduction to web design, usability, and Web 2.0 for the beginner, as well as a stimulus for those with previous experience.”
Go read both – then buy lots of the books… they make great stocking stuffers
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