Digital Branch Managers Sound Off – Panel at Internet Librarian 2010

Yesterday, I headed up a panel on Digital Branches. Sarah Houghton-Jan, Bobbi Newman, and Matthew Hamilton were on the panel with me, and we basically answered questions – first some that I started us off with, then questions from the audience.

Here are some of the tweets generated from the discussion/panel (our hashtag was #dbranch) – hopefully, this sheds some light into what we discussed (and a ps – if you want to browse through the actual tweets, go to this twapperkeeper archive)!

  • cougarlibrarian: Ooh – no slides. I like it. #dbranch #intlib10
  • AspenWalker: Interactive session. #dbranch #intlib10 Meaning of digital branch evolving.
  • infogdss29: #intlib10 a digital branch needs content, bldg, staff, a janitor #dbranch
  • AspenWalker: #dbranch #intlib10 when Topeka turned on SMS reference, patrons in the branch used it too. And that’s great. Tools, not rules!
  • infogdss29: #intlib10 the #dbranch is not just 4 users outside the physical bldg – users inside at computers may use #dbranch features 2, like IM
  • cougarlibrarian: #dbranch Does one person edit/review staff contributions to website before publishing? #intlib10
  • wiredoriginals: Love the idea of ALL staff being involved #dbranch
  • AspenWalker: #dbranch #intlib10 patron-created content @ the digital branch. Libraries can bring communities to world.
  • infogdss29: #intlib10 #dbranch teen-generated content is the prevalent model, but college-age & adult is emerging
  • infogdss29: #intlib10 #dbranch digital storytelling grant funded projects for all ages archived on library’s site
  • infogdss29: #intlib10 who monitors user created content? “we’re not moderating crap-it goes right on” vs “each dept head proofreads/moderates” #dbranch
  • infogdss29: #intlib10 I’m a fan of having radical trust, personally #dbranch
  • GMLGeek: #dbranch do you think press releases should be monitored?
  • cougarlibrarian: The #dbranch panel is answering my question! Thanks, guys!
  • AspenWalker: #dbranch #intlib10 @davidleeking a blog post should starts conversation, don’t treat it like a press release. Let’s talk, not FYI.
  • TeensTelluride: Digital storytelling – community projects to add content, start conversations, and engage. #INTLIB10 #dbranch
  • infogdss29: @shifted s’ok – this session is Made of Win without any bells and whistles like wifi & candy :p #intlib10 #dbranch
  • wiredoriginals: #intlib10 #dbranch like staff directory…why hide? Also like dividing blog topics to teams.
  • infogdss29: #intlib10 focus on issues not format ie if you have to wear a nametag/sit behind the public desk, why not use your RL identity? #dbranch
  • cougarlibrarian: Trusting the staff to write appropriate content goes a long way in boosting morale, says @TheLiB. #dbranch #intlib10
  • zbriceno: Baby steps to online presence. #dbranch #intlib10
  • TeensTelluride: Wondering how to bridge the gap between IT and librarian roles? Administration & public services? #IntLib10 #dbranch
  • AspenWalker: #dbranch #intlib10 good question: how do you balance collaboration and digital content creation with security? A tech conundrum.
  • AspenWalker: #dbranch #intlib10 good ?: how do you balance collaboration & digital content creation with security? Balance, conversation, beta.
  • infogdss29: #intlib10 BETA programs!!! (tip from @TheLiB : pretend it’s a beta!) #dbranch
  • infogdss29: #intlib10 IT subsumed into Digital Services Dept #dbranch
  • infogdss29: #intlib10 great reminder that there are different types of and skill levels for technology #dbranch
  • infogdss29: #intlib10 requirements for digital managers: inspiration, perseverance, communication #dbranch
  • AspenWalker: #dbranch #intlib10 wanted in dig br mgr: creativity, marketing, communication, bravery (willing to try & maybe fail), mgt, perseverance
  • infogdss29: #intlib10 day-to-day job: LRP, RFP, experimenting, managing tech training, databases, eBooks, #dbranch
  • infogdss29: #intlib10. Cheerleading and networking is also part of the #dbranch manager job description
  • detailmatters: #dbranch is proof that a good panel is made from good chemistry and humor. Thanx y’all!

Social Mentions with socialmention

check out socialmention.com

One social media tracking tool I’ve been using for the library lately is SocialMention, at socialmention.com.

From their about page – “Social Mention … allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.”

So how do I use it? In the search box, I did a search for topeka library – that search catches most of the variations of my library’s name (Topeka & Shawnee County Public Library). Most people tend to tweet or Facebook phrases like “headed to Topeka to visit the library” or “Topeka has a great library.” Or they might mention “Topeka Public Library.”

I don’t narrow the search, though you can. If you want, you can create separate searches for blogs, microblogs, networks, bookmarks, comments, etc. And this becomes more important in the next paragraph…

… because each search has an RSS feed and/or an email alert that goes along with it. So what I do is this – I do that topeka library search, then subscribe to the email alerts.

What’s this get me? Every morning, I get an email from Social Mention with a list of mentions of the library with links to the original. I usually get tweets and Facebook status updates, some Foursquare checkins, and some blog mentions. Honestly, there’s a lot of blog spam mentions that appear as well. Also any time we’re mentioned in the media, that comes through, too.

Then I click through each link, answer any questions that appear (not too many), sometimes add a comment to a discussion, and send any interesting media mentions to our marketing manager and maybe our deputy director. I also copy/paste the more interesting mentions into a semi regular staff intranet blog post, so staff can see who’s saying what about us.

So… why am I doing this? I’m a digital branch manager – it helps me keep track of what people are saying about the library via their favorite digital spaces. It also lets me quickly see just what digital spaces people are using (Topekans definitely favor Twitter and Facebook right now).

I recommend checking out socialmention.com – there’s probably a whole lot more you can do with it!