I gave a webinar for PLA last week on digital branches – fun stuff! Here are my slides… if a recorded version appears, I’ll link to it here!
If you’re interested in building better websites, make sure to sign up for my upcoming webinar for ALA TechSource on June 8 – Building the Digital Branch: Designing Effective Library Websites. Just click the link to sign up!
This will be the second time I have given this webinar. If you attended the first one, never fret! There will be new content – I’m going to talk about how Topeka & Shawnee County Public Library (where I work) built our current website (the redesign went live on March 1).
Here’s the blurb for the webinar:
Every library needs a presence on the web. Whether you work at a large academic library or a public library in a small town, you need to be able to deliver service and content to patrons outside your building. David Lee King will once again present this popular workshop, taking you through the process of building an effective, user-friendly library website that will expand and enhance your library’s presence in the community.
In this workshop, you’ll learn:
So – who uses your website? Are they your “regulars” – those customers you see in the building every day? Or are they people you don’t normally see?
Ask that with no data behind it, and I’m sure you’ll get a variety of responses. But add in a bit of data, and it gets interesting.
For example, the above graphic is from my library’s Google analytics info – it’s showing the number of website visits we received in February. And it shows a normal arc of use – those dips you see are Friday – Sunday. Nothing looks out-of-the ordinary.
But guess what? We were closed one of those days because of snow. Can you guess which one from the graph? Probably not – it was the far left dot – Tuesday, February 1.
We had 1714 website visits that day. It was actually the website’s busiest Tuesday in February. On a snow day.
So what’s that mean? Hard to say, really – but here are some thoughts [update - just added/edited some points]:
One thing it does show – there are no snow days for the digital branch. Your customers are visiting you, and using your primary services … whether you are open or closed.
How are you reaching out to, and supporting, those customers?