Here are my slides from my Designing the Digital Experience presentation… enjoy!
Sarah Long, Director of the North Suburban Library System, interviewed me a couple weeks ago about my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love on her Longshots podcast series (part of the Library Beat blog).
Give it a listen!
My book has been reported in the wild! Someone told me via twitter that she’d received my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love, from Amazon a few days ago – so that’s cool.
What else is cool? How about giving you chapter 1? Here’s a snippet:
Chapter 1: Welcome to the Experience Economy
“What’s my daughter playing on the computer this evening? Oh, she’s on the American Girl site, and she’s playing Kaya’s Catch of the Day. She also sent an American Girl ecard to her cousin and looked at this year’s new doll. We receive American Girl catalogs and magazines in the mail and check out the latest books from the library. We even visited American Girl Place in Chicago last winter as a birthday surprise (the girls and mom watched a musical, had ate a party, and shopped, while my son and I checked out the science museum and LEGO Store).
What’s going on here? Why is my daughter so into this stuff? Because American Girl is all about the experience. It focuses on the fun of exploring and living as a girl in America’s past. The American Girl people are engaging their market in creative ways - specifically targeting grade school and middle school girls. They know how to delight their customers. I know – I’ve seen my daughter’s smiles. As we continue to think about experience, let’s consider the experiences of a trip to an amusement park and the purchase of a computer.”
Want more? Here’s the rest of chapter 1!
I actually wrote a book! I can’t believe it… but I’m pretty psyched about it! Here’s the info for the book:
Designing the Digital Experience: How to Use Experience Design Tools and Techniques to Build Websites Customers Love
ISBN 978-0-910965-83-5/$24.95/208 pp
CyberAge Books/Information Today Inc.
Publication: October 2008 (that’s coming up soon!)
So – it’s coming out this fall, and it’s all about designing digital experiences (long-time readers will recognize that topic – it’s a common one for me, both on my blog and in my presentations). I’ll be posting more about the book as it gets closer to the release date. But for now, here’s a wordle teaser (click through to the larger version in my flickr account if interested)… a tag cloud version of the introduction to the book!