Someone recently emailed and asked for some tips in setting up a Facebook Page. Here’s what I emailed back – feel free to add your own tips!
Facebook Page Tips:
To set up:
use pictures of friendly faces – not a building. People don’t want to friend buildings
add contact info, like phone numbers, URL, email address, IM account, twitter account, etc
If you have a twitter account, hook it into your facebook account
Put more than one person in charge of your Facebook Page. That way, you have a backup in case someone’s sick or on vacation.
Facebook Pages has “Insights” – analytics. Check those every month or so, and adapt your content accordingly. For example, 35 year old women are our Facebook Page’s main visitor type. How can we focus our content on that group? Most likely, there’s a way!
Finally, a Facebook Page isn’t something you can set up and then ignore. With the level of interaction and engagement going on, you’ll need to be actively engaged. That shouldn’t take a ton of time, though. It means doing things like sending 1-2 status updates a day, maybe doing some planning and setting some goals for the page, and replying to people’s comments, questions, and suggestions.
Watch the screencast and make a comment – what do you think? What are you doing with Facebook Pages?
Show up at my table Monday, July 13, 10:30am. Instead of a formal presentation, show up having watched my screencast … and we’ll have a discussion about Facebook Pages!
So … this screencast is all about Facebook Pages. Here’s what I cover:
The basics of a Facebook Page – I describe what can be done with the Wall, the Info page, friending, status updates, events, discussion boards, and boxes.
Who uses your Facebook Page? I talk about the stats that come with a Facebook Page.
Facebook Apps – I briefly talk about the two apps my library has built
Connecting with customers – I talk about the ways a library can connect with customers using their Facebook Page.
