facebook page

Facebook Page Tips

by David Lee King on October 5, 2010

pic by laughing squid

Someone recently emailed and asked for some tips in setting up a Facebook Page. Here’s what I emailed back – feel free to add your own tips!

Facebook Page Tips:

To set up:

  • use pictures of friendly faces – not a building. People don’t want to friend buildings
  • add contact info, like phone numbers, URL, email address, IM account, twitter account, etc
  • If you have a twitter account, hook it into your facebook account
  • Put more than one person in charge of your Facebook Page. That way, you have a backup in case someone’s sick or on vacation.

Facebook Pages has “Insights” – analytics. Check those every month or so, and adapt your content accordingly. For example, 35 year old women are our Facebook Page’s main visitor type. How can we focus our content on that group? Most likely, there’s a way!

Finally, a Facebook Page isn’t something you can set up and then ignore. With the level of interaction and engagement going on, you’ll need to be actively engaged. That shouldn’t take a ton of time, though. It means doing things like sending 1-2 status updates a day, maybe doing some planning and setting some goals for the page, and replying to people’s comments, questions, and suggestions.

Hope this helps!

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Facebook Pages basics – a Screencast

by David Lee King on July 8, 2009

Want to see a larger version? Go here. YouTube version is here. Downloadable version is here. MP3 only version is here.

This screencast is for BIGWIG’s 3rd annual Social Software Showcase, being held Monday at the American Library Association’s annual conference.

How can you participate? Two ways:

  1. Watch the screencast and make a comment – what do you think? What are you doing with Facebook Pages?
  2. Show up at my table Monday, July 13, 10:30am. Instead of a formal presentation, show up having watched my screencast … and we’ll have a discussion about Facebook Pages!

So … this screencast is all about Facebook Pages. Here’s what I cover:

  • The basics of a Facebook Page – I describe what can be done with the Wall, the Info page, friending, status updates, events, discussion boards, and boxes.
  • Who uses your Facebook Page? I talk about the stats that come with a Facebook Page.
  • Facebook Apps – I briefly talk about the two apps my library has built
  • Connecting with customers – I talk about the ways a library can connect with customers using their Facebook Page.
  • And I mention my library’s Facebook Page quite a bit…. check it out!

So -  chime in in the comment box and at my table on Monday! I plan to also live stream the discussion – we’ll see how that goes.

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