A couple of days ago, I saw a mention of the videos that Invercargill City Libraries & Archives, in New Zealand, has been making [saw the mention over at the Libraries and Social Media Group on Facebook. You should check em out!].
They are making some really fun videos! I have a couple of them embedded in this post – definitely watch them – they will make you smile.
Which, of course, is a great goal to have for video. With social media (they seem to be posting most of these videos on their Facebook Page, even though they also have a YouTube account that’s not linked on their website), making you smile most likely leads to making you click. Clicking Like, Sharing, adding a comment, etc.
And on Facebook, doing those types of actions means you will start seeing more of their Facebook posts. So – watching and liking a video could equal seeing something about a program at the library.
Also – what they have done with video isn’t hard to do – they have just done it really well. Short, to the point, a “story,” and they made me smile.
I especially love their Mean Tweets Videos – here’s one below.
Great job, Invercargill City Library!