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Personal Accounts, Work Accounts – What To Do?

by David Lee King on March 10, 2010

Sometimes, I get these types of questions:

“I’m learning about social media tools, and a patron saw I was online and asked me a question … but I wasn’t at work! What should I do?”

“I was at work, and a friend saw I was online in Facebook and started asking me about the party last night. What should I do?”

    Here’s my take. I’d love for you to add to the discussion!

    First, for the patron/after-hours question. There are a few different ways to deal with this:

    • Answer the question. Really, this isn’t much different than getting stopped in the store and asked a question (yep – I think I have an “I’m a librarian! Ask me” sticker stuck to my forehead – don’t you?).
    • Alternatively, simply say “I’m off-duty. Email me the question, and I’ll answer it tomorrow.”

    How about the friend-contacting-you-at-work thing? For starters, I’d say chatting with a friend while at work is perfectly fine (as long as you’re getting your work done). You’re learning the tool with someone you trust. That’s a great way to gain new skills.

    What if that staff member is spending too much time in Facebook? Think about your work phone for a sec. In most jobs, it’s fine to get an occasional call from a friend. But if you’re spending 5 hours a day on the phone with that friend, then it’s a problem. And it’s not a problem with the phone – it’s a behavioral issue that the employer needs to deal with. Same thing with Facebook. Deal with the problem (spending too much time talking to friends while at work) – not the symptom (phone/Facebook).

    While I’m on the topic, a related question that I’m also asked is this: “Should I set up separate work and personal accounts in social networks, or set up one for everything?”

    I’m not convinced the question is completely warranted anymore. Some social networks have made this issue pretty easy to figure out without worrying too much about personal/work-related stuff. For example, Facebook has two types of accounts – personal profiles nad organizational Pages. If you set up an organizational library Page, and you set up a personal profile that’s you, the two don’t really cross over.

    There is one kinda tricky part to Facebook Pages. To set up a Facebook Page, you use your personal profile. That organizational Page is connected to, or owned by, whoever originally sets up the Page. This is important to think through! Do you create a “library david” profile, then create the Page (which sorta goes against Facebook’s policy – one profile per person)? Or do you use your real personal profile to set up the page? I know more than one librarian who has gotten another job, moved out of state … and still technically “owns” the Facebook Page from the old job. That can get weird fast!

    There’s also one slightly tricky part with Twitter, too. My library has a library Twitter account. And I have my personal Twitter account. Easy enough. I also do a lot of “listening” via Twitter searches for my library. So, when someone asks a question or says something about the library – even if they don’t use the proper @topekalibrary to do it – I see that comment. I usually reply to them using my @davidleeking account. What do you think – is that ok, or should I use the @topekalibrary account? Not sure.

    S0 – what do you do? Do you find it easy or hard to separate your work life from your personal life online? Let me know – and share what you do!

    photo by anomalily

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    Follow the Meat Department on Twitter!

    by David Lee King on February 26, 2010

    Follow the Meat Dept on Twitter!

    Would you follow your local grocery store in your favorite social network? The Topeka Hy-Vee is on Twitter and Facebook – and they WANT you to follow them!

    Two observations here:

    1. Social networking IS slowly becoming “normal” – I’m seeing similar “follow me on Twitter and Facebook” signs all over the place, at stores, restaurants, hearing it on the radio, etc.
    2. If a grocery store can keep multiple social networking sites fresh (the Topeka Hy-Vee Twitter and Facebook Pages are updated daily) … I’m guessing you can, too.

    And a question. Hy-Vee put a sign in the middle of their meat department advertising their social networking sites. Where are your signs? How are you inviting users into your digital spaces?

    [David gets busy making signs...]

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    Humanizing your Facebook Pages

    by David Lee King on February 9, 2010

    A “Book and Digital Media Studies” student (wow – what a cool-sounding program!) emailed me last week, asking about my favorite university library Facebook Pages. Well … to be honest, I can’t say I frequent university library Facebook Pages much.

    But I followed up a bit, and did a search in Facebook for university library then narrowed the search to Pages, and found over 500 university libraries with Facebook Pages.

    As I browsed through the list, I started noticing that some Pages had low friend counts in the 0-30 range, and many were in the 70-200 range. And there were a handful that had thousands of friends:

    Why do these Pages have more friends? Glancing through them, it looks like they are doing one thing – they are humanizing their Facebook Pages. What do I mean by that?

    They’re “doing stuff.” Stuff like this:

    • Posting regular status updates
    • Interacting with visitors in the comments of status updates – some status updates have 20-30 comments, as well as “Likes”
    • Pointing to stuff that’s happening in the library (ie., lectures)
    • Regularly add photos and videos – sometimes hundreds of them.
    • They use Facebook’s Events feature to list events.

    How about libraries with a low fan count? Here’s one example – the University of Illinois at Urbana-Champaign Main Library, with 7 fans. What are they doing? Nothing. They have 1 status update, from August 2009. Their most recent activity was adding the library’s website url, mailing address, and phone number.

    So, to answer the question “Do students friend university library Facebook Pages?” (I hear that one a lot) the answer would be yes – IF those pages are being humanized. Looks like the pages with high fan counts have constant activity streams. Pretty much every day or so, something is happening on those Pages – there are regular status update posts, photos or videos are being added, and event reminders are being posted.

    Basically, activity attracts Facebook users. Think of your Facebook Page like a party. Anyone ever attended a dead party? If there’s nothing going on, the party goers quickly find an excuse to leave, because the party is boring, right? In the same way, if your Facebook Page has no updates … your party is boring, and you are inviting your students to go do something else.

    This is easily fixable if you do one simple thing. Post an update every day, and make it interesting. Examples from the Fan-heavy pages above include helping students out – pointing to a book/resource that has the “answers” for an assignment, just sharing an interesting tidbit of university or library news, sharing quotes, etc. Pretty normal stuff – just shared with Facebook users.

    But if you’re not human, if nothing’s going on … no one will show up to your party.

    Bunny by Alyssa Miller

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    Why do Librarians use Facebook?

    by David Lee King on January 8, 2010

    I’m sometimes asked why librarians should be interested in Facebook. Here’s a great answer to that question, via other librarians!

    This video is one of a series of videos I’ve been creating for our library, called Tech Tuesdays. Tech Tuesdays is a weekly video series that focuses on emerging technology, library technology, etc – and focused on our patrons (find more of them in Topeka Library’s YouTube channel).

    For this particular Tech Tuesdays video, I interviewed four of my colleagues at work, and asked them why THEY use Facebook. The answers are great:

    Jeff, Adult Services:

    • keep track of friends
    • invited author to speak at library

    Anne, Adult Services:

    • keep track of friends
    • teaching a facebook class for senior citizens on how to connect with family through facebook

    Kyler, Youth Services:

    • keep track of friends
    • posts his upcoming music gigs (for himself and for library storytimes) on facebook

    Gina, Library Director:

    • keep track of friends
    • shares info about the library and personal life

    Interestingly, all four answers include a mix of personal connections and actual library work. Social media is still a pretty gray area – is it work? Is it play? Is it both? I think it’s definitely both… but that’s for another post.

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    Widening your Nets, Decentralizing your Web Services

    by David Lee King on December 9, 2009

    Last summer while at ALA’s annual conference in the Chicago area, a couple friends and I were eating lunch at the Corner Bakery Cafe and saw this ad on one of the tables.

    facebook URL ad

    The interesting thing about the ad wasn’t so much the content itself (though I’m sure it’s good stuff). We got all geeked out over the URL associated with the ad. Why? Because they didn’t point to their website.

    Instead, they pointed directly to their Facebook Page.

    Think about that for a sec, because there are some pretty large implications for library web services. I know that many of us have worked for years to centralize all our websites, tools, and services into one place – preferably at www.mylibrarysnamegoeshere.org …. some of us have worked hard to get federated search tools to work on that library website, and have even integrated some of our library catalog content into our websites, as well.

    But people aren’t visiting our websites (well, not in droves, anyway). They are going to other places, like Facebook (and YouTube, and Google, and …). And of course we should be active in some of those social sites. But what about pointing directly to those social sites … in an ad? That’s taking it one step further, isn’t it? Pointing directly AWAY from our website … to some social tool like Facebook?

    This could work for libraries. If you have a Facebook Page, check out your Page demographics (Facebook provides some basic stats on Facebook Page visitors). Who’s your main audience in Facebook? Doing anything for that group of patrons already?

    If so, you might think of taking it one step further, and pointing them directly to the Facebook Page. Why?

    • This group already uses Facebook
    • Your Facebook Page comes ready-made for interaction – comments, discussions, and likes.
    • it can have an easy-to-remember URL (i.e., ours is facebook.com/topekalibrary)
    • For the customer, it’s a direct connection to the library. Once they “become a fan,” they get all your stuff… reminders, questions,comments, etc.

    But even better – for us sneaky librarians, it’s also a direct connection to a segment of our customers. But not just any customers – these customers already use Facebook and actually LIKE to interact. If they have become a fan of your library, that means they like to interact … with the library.

    So don’t be shy! Spread out your nets … decentralize those web services. Send out status updates. Ask questions. Start discussions. Get feedback about new services. And in the process, have fun interacting with a group that actually WANTS to interact.

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    Purdue Adds Twitter & Facebook Participation to Classes

    by David Lee King on November 3, 2009

    Found this at Mashable – “Students at Purdue University are experimenting with a new application developed at the school called Hotseat that integrates Facebook, Twitter, and text messaging to help students “backchannel” during class.”

    I’ve certainly seen some good uses of status updates during conferences, from discussions about a presenter’s content, to asking questions of other people in multiple committees during an ALA Annual conference, to … yes … planning for lunch with friends.

    But this could be a pretty useful tool – from the simple “what did he say again” types of questions, to thinking “out loud” about content …

    Cool project! It will be an interesting one to watch, to be sure.

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    Facebook Pages basics – a Screencast

    by David Lee King on July 8, 2009

    Want to see a larger version? Go here. YouTube version is here. Downloadable version is here. MP3 only version is here.

    This screencast is for BIGWIG’s 3rd annual Social Software Showcase, being held Monday at the American Library Association’s annual conference.

    How can you participate? Two ways:

    1. Watch the screencast and make a comment – what do you think? What are you doing with Facebook Pages?
    2. Show up at my table Monday, July 13, 10:30am. Instead of a formal presentation, show up having watched my screencast … and we’ll have a discussion about Facebook Pages!

    So … this screencast is all about Facebook Pages. Here’s what I cover:

    • The basics of a Facebook Page – I describe what can be done with the Wall, the Info page, friending, status updates, events, discussion boards, and boxes.
    • Who uses your Facebook Page? I talk about the stats that come with a Facebook Page.
    • Facebook Apps – I briefly talk about the two apps my library has built
    • Connecting with customers – I talk about the ways a library can connect with customers using their Facebook Page.
    • And I mention my library’s Facebook Page quite a bit…. check it out!

    So -  chime in in the comment box and at my table on Monday! I plan to also live stream the discussion – we’ll see how that goes.

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    Shiny New Facebook URL

    by David Lee King on June 12, 2009

    So – anyone else stay up to nab their name on Facebook? I’m now http://www.facebook.com/davidleeking … and an admitted dork, too. But a happy dork!

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    Making Connections – the Institutional Version

    by David Lee King on May 29, 2009

    Last post, I covered things I think about when making personal friend connections in a bunch of social networks I use. I also said “for MPOW, it’s slightly different – I might cover that in another post.” Here’s that other post.

    As an institution, who should you friend? Why? This is pretty subjective of course, but here are some general guidelines to get you started:

    Friend patrons/customers/members. Friend people living in your service area, or who are likely to use your services. Find them using tools like Twitter’s Find People search or any number of third party search services. Your goal is to share your stuff, your events, and yourselves with other people and organizations who can actually use and benefit your content in  a social network.

    If someone friends you, check them out. Look at their posts, look at their bio, and where they’re from. If they live close by, friend them. Then start sharing.

    Friend other local organizations. Again, the goal is to share your stuff with other organizations that can potentially partner with you, or otherwise send people your way.

    Friend others who are interested in your stuff. Have a local history collection that focuses on a certain individual or era? Friend others who are interested in the same things. This should hold true especially on social networks that focus on multimedia, like Flickr and YouTube.

    Other Considerations

    Facebook Groups
    – these can have a narrower focus, so you might be friending fewer people in a group, especially if it’s more of a niche group. For example, if you have a Facebook Group focused on teens, you’ll want to friend actual teens, rather than just anyone of any age.

    YouTube – do your local news media outlets have YouTube accounts? Make sure to friend them, and favorite some of their videos.

    Finally, be friend-neutral. Don’t agree with what the person says, or don’t like their content? Remind yourself that this isn’t your personal social network you’re developing, but your organization’s network. And most likeley, you take all shapes and sizes of friend connections.

    Further reading: my set of posts on attracting friends, starting with Don’t Friend Me.

    What am I missing? Any other groups it might be good to friend? Not to friend?

    photo from sausyn

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    Making Connections

    by David Lee King on May 23, 2009

    Social Media connections in my inboxIf you sign up and use social media tools, here’s what might happen to you: the image accompanying this post is my inbox. I recently visited my parents, and I only answered pressing emails … but didn’t really clear stuff out like normal.

    Check out the pic – everyone wants to follow! Twitter follow requests … Facebook friend requests … blip.fm new listeners … Friendfeed subscribers … Flickr contacts … even a request to do something from church (they’re using a cool 2.0-ish tool for worship team scheduling). Probably a couple of blog comments in there, too. There were 2 pages of this.

    And some of you play with this stuff more than me … I can only imagine what YOUR inbox looks like!

    Who to friend? Who to ignore? Who to respond to? And when? Here’s what I do:

    • Twitter: I get more of these than the others, so I’m a bit pickier here. I friend you if you sound interesting and don’t look like a spammer. I read your bio and a couple of tweets. Sometimes, I look at your follow-to-follower ratio. I usually don’t follow other libraries or people that sound too much like snakeoil salesmen (i.e, that mention SEO/make money online/I’ll make your life better stuff).
    • Also picky with Flickr – I’ll follow you if I know you, if I’ve met you, or if I might meet you professionally (i.e., if you’re a librarian or a social media type).
    • Facebook: I follow most people who follow me. I recently had a run of high school chums discover Facebook.
    • blip.fm: If you follow me as a listener, I’ll follow you back.
    • Friendfeed: Same – I follow back almost everyone who follows me.
    • In any of these, if you send me a message/tweet me/write on my wall, I’ll read it and usually respond if it makes sense to do so. Sometimes I read it, think “huh” and move on – no response needed.
    • Also – if I come across your blog, your book, or an interesting tweet/post, I might friend/follow you – so I can receive more interesting content from you!

    When do I do this? Personally, I usually when I read it and/or when it’s convenient to do so (for MPOW, it’s slightly different – I might cover that in another post). I think of follow requests and comments/tweets/wall posts as introductions and conversation, so it makes sense to me to do it sooner rather than later. But then, I don’t have a ton of them, and find it’s simply easier to quickly deal with a follow request quickly and move on, rather than letting them pile up (unless I’m out of town or away from the web for a bit).

    What do you do? Who do you friend? And when do you find the time? Stuff to think about…

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