Maybe I’m missing something here. But in my experience, Facebook Events don’t work all that well for libraries. Or for many organization-based Facebook Pages.
Why? Because you can’t invite your Facebook Page friends to the event. The “Designated Host” of an Event (usually the creator of the Event) can only invite people from their personal Friends list.
See the problem here? My library’s Facebook Page is friended by 13,000+ people who live in Topeka. I’d love to invite them.
Instead, I have to invite my personal Facebook friends. Which are a weird mix of you guys, my family, other librarians, high school and college friends, some local friends, some vendor acquaintances, and some people I work with.
For the most part, not people living in Topeka.
Sure, once created, I can Share the Event on the library’s Facebook Page. I can even pay for ads for the Event (which is what Facebook really wants you to do with Events).
Does that make sense? Nope. Not really.
Instead of creating a Facebook Event, do this instead:
- Create a normal Facebook Page post that includes a link to the Event page on your website.
- Pay a little money to Boost theÂ post.
- Pin the post to the top of your Facebook Page.
And have fun at your event.
Cute baby pic by Branden Williams