IL2008: Public Libraries & Web 2.0

Zeth Lietzau – He did a study on public libraries and web 2.0 tools…

What is Library 2.0? – They defined it via the Wikipedia definition.

Looked at:

  • online catalog
  • personalized library account
  • blogs/rss
  • virtual reference
  • wikis
  • social networking
  • podcasting

in large libraries (ones that serve over 500,000 people), only 45% have an online library card signup! Libraries that serve 100,000 – 499,999 only 15% have an online signup form. Yikes! Uhm… this is not hard, people – it’s a simple signup form!

Other numbers were quite dismal…

estimated percentage of US libraries using various 2.0 technologies:

  • catalog tags – 1%
  • facebook – 2%
  • flickr – 5%
  • online card signup – 5%
  • MySpace – 6%
  • RSS Feeds – 14%
  • Chat Reference – 22%
  • Email reference – 31%
  • Blogs – 31%
  • Online account access – 56%
  • online catalog – 62%
  • web presence – 82%

Some good examples for libraries (from 2005 stats):

  • Hennepin County Library
  • Lincoln City Liberaries
  • Benicia Public Library
  • Rocky River Public Library
  • Lena Public Library

What do these innovators have that other libraries don’t?

  • they have more staffing
  • more money per capita
  • bigger audio/visual collections
  • they have more circ/more use of the library

IL2008: Online Marketing & Promotion – Making it Fun & Economical

Geert van den Boogaard, Lauren Stokes

Lauren went first…

She discussed the different blogs her library has and how well they’re doing, a bit about promotion and website stats, and talked about a game they made.

Geert went next: His presentation title is: Connect to people in a library

DOK Agora – putting a big multimedia room in the library. Patrons can put up a multimedia presentation/display … in the library. Their goal is to get patrons making and sharing videos they make.

Digital Art: They’re digitizing and uploading artwork that is seen on a screen in a classroom. hen after a month or so, the kids come to the art gallery in the library and see the real artwork.

Narrowcasting: show stuff over a screen about the library. They’re using a Nintendo Wii for signage.

Bluetooth: when you enter the library, your bluetooth-enabled device goes off – it’s a welcome message from the library

IL2008: Howard Rheingold Keynote

I’m at Internet Librarian 2008, and waiting to listen to Howard Rheingold, who’s giving the first keynote session this year – cool! Here’s what he said:

Cool – Jane Dysart (conference organizer) actually knows Howard.

In Tokyo in 2000, he noticed people looking at the screens of their cell phones rather than holding them up to their ears.

Somewhere else, he saw a teen look at the screen of his phone, and smiled … then shared it with a friend.

Kids today flock like birds – they show up at the same place at the same time – because of txting

Philippines – riots organized by txting

He wrote the book Smart Mobs

Smart mobs emerge when media amplifies cooperation
… are where the PC was in 1980 and the Internet was in 1990

There have been alot of sms-organized protests, not all of them peaceful

He’s going back through history, explaining how communities organized

[aside – I love how Howard uses himself as a prop in his slides – it’s hilarious!]

Luther’s success again the catholic church was helped in part by the printing press – change was helped along by the new technology of the day

Now he’s talking about companies that work together in new ways, either internally or via an outside community

Open source works because of community

Google and Amazon as examples of companies that opened up their money-making services to others

Ebay and Wikipedia – communities of trust, new forms of community-driven production

Now, we’re seeing a cultural shift – 50% of teenagers have created content on the web

successful companies have created platforms for participation – wikipedia and google are great examples of this

technologies of cooperation and sharing economies
– easy to use
– enable connections
– open – no license needed to publish
– group forming
– self-instructing
– leverage self-interest

He mentioned videoblogs (and flashed Jay Dedman and Ryanne Hodgson on the screen, too – cool)

If you want to keep up, don’t try to keep up with the technologies – instead, keep up with the literacies (not quite sure what he meant there) – his experimental online, collaborative classroom. He invited librarians to join.

IL2008: Digital Marketing – Successful Plans and Organizations

Sarah Houghton-Jan and Aaron Schmidt presented

Outreach – connecting users with librarians – important to highlight the librarians!

Make your library website two-way.
– can people register for library cards?
– can they share their opinion?
– can they have an identity?

Make sure you rlibrary is listed correctly in all the library directories (like LibDex,, etc)

submit your RSS feeds to blog search engines (Feed Submitter is great)
– look at Robin Good’s list of where to submit your blog/feed
– RSS Specifications list of where to submit, too…

make sure you’re listed on maps (wikimapia, etc)

search engine findability: search for different variations of your library’s name, make sure you’re there.
– also buy adwords from google, hire an SEO to help

– list yourself in wifi directories (check the presentation for a list later on)

Community website presence
– list in places like, eventful, etc.

LibraryThing Local – they have a subsite called Local – book events are listed
– they have a “do you work here” link and you can take ownership of the info

presence on local websites, see who’s linking to you

Social Review Websites – yelp (you can claim your business in yelp, too)
– when someone says good stuff about you, USE IT

phone numbers – make sure you’re listed correctly (google maps, askcity, yahoo local, etc)

make a/v content findable – make sure it’s listed in blinkx, singingfish, etc

social networking sites – in ning, flickr, etc

find local blogs – blogs by city, blogdigger local, metroblogging, feedmap

… and interact with these people!

local forums and boards, too

facebook flyer ($10 or so for 5000 ads/flyers)

list your staff in expert sites (yahoo answers, ziki, yadda, etc)

push info out via email/rss
– newsletter software
– use those email addresses

wikipedia – make an entry, update an entry

text a librarian – combines sms, im, email, etc – this is cool!!!