Ever wanted to know what your customers think is missing from a service point in your library?
There’s an easy way to find out … just ask! Post something that asks “what’s missing?” and start gathering answers. For example:
- Want to find out what’s missing on your public PCs? Tape a form to the table by each computer and ask for comments.
- Have a teen room, and you want to find out what’s missing there? Put up a white board that asks “what’s missing?” (and be prepared for some snarky responses. They’re teens, after all).
- Have a mobile website or app? Do what my library did. The last link on the main page of our mobile Boopsie app is “What’s Missing? Send us a Suggestion.” Clicking that link leads to an email form that gets sent to me. And believe me, people fill that out!
- Ask through your library’s social media channels.
You can ask a similar “what’s missing” question on a website, in a room of the library, or even in the stacks. The point is this: if you want to make improvements in the library, you need to find out what’s missing … and fix that stuff.
Pic by crdotx
Does your website, your library, or your new service have “potholes?”
Here’s what I mean by potholes – on your website, if the navigation is unclear, or if that “what do I do next” thing doesn’t make sense, you have caused a customer to stumble. You have effectively placed a pothole in your customer’s path, making it harder for them to navigate towards whatever it is they wanted to do.
Not a good thing!
A physical library building can do that, too. Poor (or non-existing) signage in a building can make people stumble. Arranging your book collection in a “made sense at the time” way can cause people to stumble.
If a new library service is confusing, has too many rules and policies surrounding it, or if information about the new service is hard to find on the website – again, these things make our library customers stumble.
A great way to increase usability – and hopefully satisfaction for our customers – is to find and fix those potholes. How do you do that? Here are some suggestions:
- do some usability testing for the website.
- ask customers if they can easily find things in your building.
- keep track of frequent questions at the reference desk (i.e., those “where’s the bathroom” questions could mean that you have a new customer, or it could mean your signage stinks. Or both).
- Create a “No” list – keep track of every time staff have to say “no” to customers. Then see if those “no” answers can be turned into “yes” answers with some policy tweaking, etc.
Then fix those potholes, so your customers don’t stumble.
What makes your customers stumble?
Pothole pic by Andy Wilson