By now, I’ll guess your organization has a website, a blog or two, an e-newsletter, and multiple social media channels.
You are posting article-length news updates, creating static content that doesn’t change a lot, and maybe even making videos or podcasts.
So let me ask you this – is that content meaningful? Is it content that resonates with your customers? Does it answer the “why should I attend/read/borrow/etc questions? Does it point to a next step or a call to action?
Said another way, does your content answer the “why should I care” question?
If your content isn’t meaningful – if it’s not resonating with your customers – it’s time to re-group. Take a content break, get someone to examine what you’ve been doing, and have them help you see what needs to change.
Because here’s the thing. What you do IS meaningful. Libraries change lives. Make your content reflects that truth.