They have 7 tools that you can use for free. You do hvae to do a couple of silly things to get to the reports: fill out a form so you’re on their mailing list, and do a tweet/Facebook post that you’re using them.
Here’s what they offer:
- Twitter Follower Analysis
- Instagram User Analysis
- Facebook Fan Page Analysis
- Facebook Insights Analysis
- Facebook Competitive Analysis
- Facebook Content Analysis
- Twitter Customer Service Analysis
I didn’t play with the Facebook Competitive Analysis report – we don’t really have a competitor in Topeka 🙂 I did test drive the others.
Here’s a couple of highlights from some of the reports:
- Twitter Follower Analysis – shows how active your audience is (about half of my library’s audience has tweeted fairly recently). Also provides a list of our most influential followers, which is handy to know!
- Instagram Report – shows that more people interact with our videos instead of our photos. Also gives a list of our most active commenters. Good to know, so we can interact with them more.
- Sorta odd – our top day/time for Instagram engagement (according to this report) is Monday morning at 8am! That’s when 24% of our comments happen. OK – probably not so odd, because we post pics and videos from our Monday morning farmer’s market that happens in the library parking lot. And people comment on those photos and videos. Still useful to know!
- Facebook Fan Report – shows our top users by the number of comments. Again – that’s a really nice thing to know. You want to interact with your power users in a social media channel, because they are most likely your local influencers within that social media tool. Make them happy, and they will share – thus increasing your reach in your community.
- Facebook Insights Report – shows that in 2 weeks, we reached almost 100,000 people (i.e., how many people saw something on Facebook from or about us). Name another free tool that reaches that many people.
So – just some highlights from a couple of free social media reporting tools. Play with them and see what you think!
image from Pexels