Managing Multiple Instagram Accounts

screenshot of fotogramme app on my iphoneI recently created an Instagram account for my library (and you can find my own Instagram account here, if you’re interested).

So far, we are having fun with it! I’m in the process of planning (i.e., gathering a team and setting up our first meeting), and we’ll be setting some goals for 2015. More on that later.

After creating the library’s account, I quickly noticed a problem. It’s sorta awkward managing multiple Instagram accounts on my iPhone. If I want to do something on the library’s Instagram account – post a photo or manage the account (i.e., follow people or respond to comments) – I have to log out of my own account and then log into the library’s account, and then back again.

Thankfully, there are some web and app-based tools to help manage multiple Instagram accounts:

  1. Fotogramme: Fotogramme is an Instagram management iPhone app with multiple account support. It allows me to view photos, post Likes and comments, manage followers, and Favorite users and hashtags for easier recall. It also sends alerts to my iPhone, so I know when there’s activity on the library’s Instagram account.
  2. iconosquare: Iconosquare is a web-based tool that lets you manage an Instagram account. It allows you to browse and comment or like photos, and manage your Instagram accounts comments. But the best part of Iconosquare are the statistics. It provides a variety of statistics and trends on your photos, followers, likes, and follower interaction.
  3. unfollowers: This is a handy tool to quickly manage followers. For both Twitter and Instagram, it shows you who’s following you, who unfollowed you, etc. It can help you figure out who to follow. I’m playing with the free version, which limits the activity you can do on a given day. But still – it’s easy to use, and cheap ($6.90 per month for one account) if we wanted to actually pay for it.

What’s missing from each of these tools? Actually taking photos. So yeah – I still have to take a photo, log out of my Instagram account, then log into the library’s account. And then back out again so I don’t post to the wrong account. But the management and statistics help is appreciated.

Here are a couple of articles that mention these and similar Instagram tools:

Have anything else that helps you manage your organization’s Instagram accounts? Please share!

How to be Awesome on Instagram

A few weeks ago, I posted about Vine and making videos. So I thought I should also post something about Instagram!

Instagram is a fun photo/video/social network/app that is now owned by Facebook. And it’s on 180 million people’s smartphones. That’s a lot of pics!

Some organizations and brands are using Instagram to connect with their customers, and libraries should think about using it, too. So here are some tips to get you started using Instagram for a business or organization:

  1. Master the tool. If you haven’t used Instagram, dive in and figure out what all the buttons, settings, and filters do. Which means you should start taking photos!
  2. Mix fun and business. The fun keeps people coming back, the business keeps them interested in your business
  3. Use your Instagram images in other places. Like on Facebook, Twitter, and on your website.
  4. Follow your followers! If someone follows you in Instagram, follow them back (well, unless they are an obvious spammer – they DO exist in Instagram).
  5. Follow people first. You don’t have to wait for people to follow you. Think about finding your customers and following them.
  6. Post consistently. Create a posting plan, make a schedule, and stick with it
  7. Show off your library. Take photos and videos of your stuff and your staff.
  8. Use #hashtags. Don’t go overboard, but do use relevant hashtags. Does your community have some local hashtags that are used? Find ways to use those.
  9. Run a contest or a game! Use a hashtag for people to participate. If you don’t want to do a contest, then create a game. For example, ask followers to take photos of the book they’re currently reading, and give them a hashtag to use for the posting (i.e., #fridayreads).
  10. Interact with your followers. Leave comments on their pictures, and respond to people who leave a comment on your posts.

And for some actual photo tips: I have four Instagram photo tips for you:

  1. Get close. Make sure to get as close as possible to your subject … then get a little closer still.
  2. Find quirky angles. Don’t center everything, or even necessarily follow the “rule of thirds” composition rules. Try something different.
  3. Make those colors Pop. Make them bold and bright. Remember – people are seeing tiny versions of your pics, and you want them to click on it.. So make them really vibrant, and even slightly saturated.
  4. Minimize shake by using your finger. When taking a photo in pretty much any smartphone app, an easy way to minimize shake is to touch and keep your finger on the shutter button. Then, when you’re ready to take the picture, simply take your finger off the button, and the photo is taken. This works much better than tapping the screen and potentially causing movement (which might cause blurs in the photo).

Are you using Instagram at your library? I’d love to know how – leave a comment and share!

A visual Social Media Strategy: Show, Don’t Tell

face2face at inc.comMy new book, Face2face: Using Facebook, Twitter, and other Social Media Tools to Create Great Customer Connections, was just mentioned in this Inc.com article – Better Social Media Strategy: Show, Don’t Tell. Sweet!

In the article (sort of an author interview type article), I provide five tips on communicating with your organization’s customers using visual social media tools like Pinterest, Facebook photos, and Instagram.

Here are my five tips to create great visual communication that are mentioned in the article:

  1. Show your stuff
  2. Show your staff
  3. Get close
  4. Great lighting is key
  5. Make your photos helpful to customers

Each point is explained in more detail at Inc.com, so go read the article for more information (and thanks, Marla Tabaka, for the mention!).

And if you like that info … remember to buy my book!

 

Visual is In – Are You into Visual?

me, giving a visual thumbs up to visual!Two huge social media sites have been mentioned in the news in the last couple of weeks: Pinterest and Instagram:

What’s going on? Why are these two sites so hot right now? Well… it’s because of this:
  • Pinterest = visual
  • Instagram = visual
  • Facebook = visual (depending on what you do with your status update)
  • Youtube = visual
  • etc.

Visual is in. Why? Because you visually “get it” immediately. It takes seconds to look at a photo and understand what’s going on. It’s very easy to look and like … and then click through to the meat of the post/site/message/video/etc if the visual carrot being displayed is interesting enough to make you click.

Is your website visual? Do you use visual parts and pieces to get people interested in your stuff? If not, you should maybe take a hint from the growing popularity of visual-based sites, and … add some things to look at.

Some visual starter ideas:

  • blog post – add an image that relates to the post. The image can help some people “get” the post better (I’ve had people tell me that about the images I use in my blog posts).
  • Video post – make a short video, showing off a new thing in your library. Videos are easy to watch and share. Since the video is usually embedded into a site, there’s a visual component, too. Do video well, and people will stick around (and hopefully click around, too).
  • Facebook – add an image of that packed program. This visually shows popularity – much better than having someone type “the event was really well-aattended.”
  • Twitter – tweet links to your photos and videos.
  • Pinterest, Instagram – start experimenting, and figure out how (or if) you can use one or both of these for your organization. I’ll bet you can.
  • Websites – add photos and graphics. That’s what we try to do on our website, and our customers love it (they’ve told me that numerous times).

How are you making your website visual? Adding visual elements to social media?