Interesting to Us or to our Customers?

I was just reading a blog post on Seth Godin’s blog about stuff being interesting. His main point – is it interesting because it happened, or is it interesting because it happened to you?

That made me think – what stuff do libraries do “for our customers” that we find interesting or useful or amazing … but our customers – not so much?

Think about some of these things libraries have, for example:

  • Library Catalog – interesting to our customers?
  • Article Databases – interesting to our customers?
  • Periodicals reading room …
  • Reference desk …
  • Dewey Decimal System …
  • etc

I don’t have a big problem with anything listed above. But still – libraries pour a LOT of time, money, and expertise into each of these fairly traditional things libraries have and do. Do our customers really … REALLY … find them all that interesting?

Asked another way – is your periodicals reading room standing-room only? Is it hard to find a public computer because so many customers are using the catalog? Get the idea?

I think our goal should be two-fold:

  1. spend time, money, and expertise on stuff our customers care about
  2. do stuff that our customers care about

Not always easy to do, huh?

photo by abeckstrom