Fun Interview – Check it out!

Angela!I was recently interviewed by Angela Hursh, the Content Team Leader for the Marketing Department at the Public Library of Cincinnati and Hamilton County. Angela has a cool new blog called Content Marketing for Libraries.

Go subscribe to it right now!

Anyway … it was a fun interview. Here are the questions she asked me. If you want to see my answers, you have to visit her blog!

The questions:

  1. It amazes me that, even today, libraries have an image of being stodgy and traditional. I think there are so many libraries doing amazing, forward-thinking things. So we obviously have a promotion problem, individually and as an industry. How can we do a better job at spreading the word about the cool things happening in the library space?
  2. What’s the biggest marketing problem libraries tell you they are having right now?
  3. Share your top three tips for improving a library website.
  4. Social media still seems to intimidate many libraries. Can you give three tips for libraries looking to take their social media game to the next level?
  5. You’ve written a book about using social media as a tool to make customer connections. Why is it so important to libraries to connect with their cardholders?
  6. Many library marketers have told me they just don’t have time to do all the things they want to do. You do a lot… you have your full-time job, your blog, your speaking engagements, and your personal life. How do you manage it all? Do you have some tips on time-management?
  7. What’s an emerging technology trend that libraries and particularly library marketers need to pay attention to?
  8. You worked a lot of jobs before landing in the library world… and you’ve stayed here for a long time. What’s so great about working for a library?
  9. What book are you reading right now?
  10. If you could send a message to yourself ten years ago (in 2005), what would you say?

Enjoy!

Picture from Angela Hursh’s Twitter account

3D Printers and Libraries in the News

The Chicago Tribune recently interviewed me about 3D printers in libraries (they interviewed a bunch of other cool people too).

The newspaper seems to be making an issue of what you can/cannot/should not print in a library setting, and talked about printing guns, obscene objects, etc using a library’s 3D printer.

Here’s my take – let your customers print, and don’t worry (too much) about special 3D printing policies:

  • My guess – Your already existing customer behavior policy/guidelines probably covers everything you need. So I’m not sure you need an extra-special “3D printer policy.”
  • Printing bad/naughty/dangerous things – Your customers probably won’t be doing this. So stop worrying about those “what if” scenarios. When they do appear, see the above point about your customer behavior guidelines.
  • On the issue of printing 3D guns:
    • Your library probably already has books about making guns (under the subject heading of “gunsmithing”). What’s the difference?
    • A 3D printed gun is a multi-part project, requiring multiple 3D files. Unless the customer has named each file “nefarious gun part #1, 2 and 3″ … you’re not gonna know what they’re printing anyway.

What do you think? Please leave a comment!

Photo by Gastev

Nice Chicago Tribune article about Using the Digital Library

I was recently interviewed by Greg Karp at the Chicago Tribune about digital libraries – ebooks, streaming videos, downloadable music, websites, etc.

Karp’s angle with the story is that a modern library can save people money. Why buy when you can borrow?

It’s an interesting read, and could have a couple of uses for you:

  • Different marketing angle (saving money, using free stuff, etc)
  • Showcasing the different types of offerings at a modern library (3D printers, ebooks, downloadable music, and … cakepans!)

Best part of the article? At the end, Karp mentions the value of librarians:

Perhaps the most valuable resource in any library is a librarian, who can help you find what you need. Nowadays, you might get that help electronically, via email, chat, text message and, increasingly, social media, such as Twitter and Facebook.

Anyway – enjoy!

Logo from the Chicago Tribune

Interview about Tech Trends at Computers in Libraries

I’m at the annual Computers in Libraries conference this week. On Monday, Joe Murphy interviewed me and created a video of the interview.

In the interview, I talk about technology trends for libraries, which I taught at a preconference workshop on Sunday. I’ll make sure to post my slides for that and my other two talks soon, and will post them here.

The video interview is embedded in this post – I’d love for you to watch it, and tell me what you think!