What Librarians Wish Publishers Knew: We Build Buzz #BEA

BEAA panel with five people… moderator – from earlyword.com

publishers have been talking about libraries as discovery venues

Why? Brick & mortar stores are disappearing, so libraries are a great place to actually still touch stuff.

Modern public library is designed to display books, library websites are just starting to display books

Michael Colford – their catalog

  • they use Bibliocommons
  • Bibliocommons sites sorta share audiences – if you put up a book trailer, it’s shared across all sites
  • interesting comments about books as our brand. He thinks we should embrace that instead of distance ourselves from it
  • discovery – make the book easy to find, make similar books easy to get as a second option, make a buy it now button easy to find too. Have all of this be a complete library experience, rather than sending someone off to an outside store.
  • Reader’s Advisory – reviews, book trailers, aggregation of book blogs – pull all of those together
  • hook events into the catalog – mentions of, other libraries, live stream these from the catalog, etc
  • de-emphasize the best sellers. We build the reader, and are market-makers for books and authors. Connect people with other books besides the best sellers

Sari Feldman, Cuyahoga County Public Library

  • 40% of their materials budget is for print books, 60% for other things
  • They focus more on best sellers than Boston Public does
  • They consulted with Nancy Pearl to help them re-work their readers advisory focus
  • She said there are no bookstores in Cuyahoga County (then she said there are two independent bookstores). They are The Place for books
  • They use their Facebook Page heavily. Readers advisory – tell us three books you love, we’ll tell you three more you will love. Love this idea!
  • People are looking for recommendations on Facebook – people come there to chat about it, and other people answer (the librarians do too).
  • They want their website and catalog to have that energy too

Lynn Wheeler, Director, Carroll County Public Library

  • They chose a book – The Dressmaker – bought a bunch of them and displayed it in all of their branches, promoted it in all branches, held an author talk, did programs around the event, etc. Made the book a local best seller.
  • you can do partnerships – example was a partnership with schools
  • battle of the books – bought a bunch of books, then had kids vote for books. Gave a set of the books to the schools who were competing. Held a trivia type event in the schools. Gave a huge trophy to the winners.

Virginia Stanley, Director, Library Marketing, HarperCollins

  • library marketing
  • do Skype sessions with the authors

2nd Annual Library Day in the Life Project

Remember my post about my day in the life a day or two ago? Guess what? Bobbi Newman, cool Digital Branch Manager at Chattahoochee Valley Libraries and blogger at Librarian by Day, just posted her Second Annual Library Day in the Life Project!

Here’s what Bobbi says about it: “What is the Library Day in the Life Project? well it started with this post suggesting that we blog what we do all day at work.  Libraries are changing so rapidly and we all know no one is reading books, despite what the public may think. ;-) The idea being that you’re sharing an average day, so many of us don’t have an average day though so a lot of people did a week, me included.”

How do you participate? Here’s what you do:

  • Go to the wiki
  • Create a pbworks account (it’s free)!
  • Add your name, your job title (so we can see what you do at a glance) and a link to your blog.
  • On the 27th start recording your day or week.  It doesn’t have to be a blog post it can be photos, podcasts or videos
  • Tag your posts, pictures, videos, podcasts with librarydayinthelife.
  • After you’ve finished your first day come go back to the wiki and edit your link to link directly to your tagged blog posts, videos or photos.
  • Of course read along!

Why would you want to do this? Well… it’s fun. It’s a great way to learn about using wikis, blogging, and other multimedia tools (depending on how you choose to share your day/week). And it’s a great way to compare what you do to what others with similar job titles do. How often do you have the opportunity to do that?

So – next week – start adding your day to the wiki!

Pic by Librarian by Day