I recently saw an article on tips for using Instagram to Drive Sales. A lot of the tips are actually pretty relevant to libraries. Let’s look through the tips, and see if anything’s useful for us!
1. Create Call to Actions. Definitely useful – a call to action certainly doesn’t have to be limited to sales! Instagram gives you one actual website link, and it’s found in your profile. Point to things other than your main page sometimes.
Then, in the description box of your image post, ask people to click the link in your profile to … register for the program, check out the book, etc.
2. Increase Exposure by Placing Call to Actions as a Location Extension. This one seems to have limited usefulness to me. Not even sure I really understand it…
3. Add Line Breaks to Your Instagram Captions. This is a way to get your profile to stand out more than other profiles, mainly because the text in your captions looks different. Again, limited usefulness here, since mostly people are scrolling through a bunch of images. But still – every little bit helps.
4. Get More Instagram Followers. Nothing wrong here! We need more followers. The author’s ideas are fine. But we have a built-in audience, so … just ask for them! Use Facebook and Twitter, share a photo, and ask people to Like your Instagram feed. Put up hashtag signs in the building. Mention your account at the beginning of events.
5. Why your “Thanks for following” Test Just Won’t Cut it Anymore. This one seems a bit excessive to me. Direct video messages thanking people for following you? Really? I’d unfriend you. What do you guys think about this one?
6. Add Line Breaks to Your Bio. Another way to get your profile to stand out.
7. Track Your Call to Actions with bit.ly. This is a cool idea. Then again, since Instagram gives you only one link, you can also find conversions simply by using Google Analytics. Check to see if anything came from Instagram. The bit.ly idea will give you an accurate count of clicks, so it’s definitely useful.
8. Talk your Target’s Talk. I definitely agree here. The translation for us is to not use marketing-speak or jargon. Figure out what customers you want to target with your Instagram account, and then use the language they use.
David’s #9. What’s missing in this list? The actual content! Work to make your content compelling enough that it leads your customers to the library, the website, a new service. Visually show off the awesomeness that is the library.
What’s missing? I’d love to hear your thoughts – share them in the comments! And … I’m on Instagram – friend me!