Ideas from Platform – the wrap-up

My last three posts have been about Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.

There were a TON of great ideas on how to build a platform in the book – well worthy of reading, digesting, then figuring out how to adapt those ideas into an organizational, library setting. It can be done!

Here’s what I wrote about:

  1. Building a Wall of Fame
  2. Content is Not About You. Ever.
  3. Is Privacy Really Dead?

Have you read the book? I’ve love to hear what you found interesting. Please share!

Image from Michael Hyatt’s website

Building a Wall of Fame

I recently read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. It’s a really useful book on how to build a platform – a way to amplify your voice in order to be seen and heard in today’s crowded online world. Go read it.

One idea I picked up while reading was about creating a “wall of fame.” Here’s what Michael says about a wall of fame (from pg 66):

“This is basically a “wall of fame.” Include your best product reviews, customer reviews, Twitter comments, Facebook comments, Google+ comments, and so on. The idea here is to share endorsements and enthusiasm from your fans to fuel even more enthusiasm.”

What a cool idea, and one that translates well into a library setting. For example – right now, my library has a section on our Press Room pages called “TSCPL Headlines” (yep – horrid title. I’ll need to get that changed). It’s a Delicious.com feed of mentions of my library in the news.

That’s a good start on building a wall of fame. To go further, we could collect positive and interesting Tweets, Facebook mentions, comments, and photos of our library from Instagram, and display those on a “wall of fame” page.

We could also use those quotes and content in marketing materials.

Why? A Wall of Fame is a great visual way to show your organization’s value to the community … from the community themselves. Instead of saying “we have the best kid’s area ever,” we can show tweets and images showing kids and their parents having fun in the kid’s area.

Do you gather and use this type of community conversation in your library’s marketing and promotion initiatives? I’d love to hear about it!

image from Michael Hyatt’s website

Using Business Cards to Promote econtent

My library has a bunch of econtent – services like Freegal, OneClick Digital, Hoopla, OverDrive, Zinio, Treehouse, and Mango Languages.

Each of these tools point to real content – movies, music, books, magazines, and classes – but they live on the digital branch.

Our marketing department created a fun way to promote these econtent services by using business cards.

Each card has a word and an image on the front, and a brief description and a URL to the service on the back of the card.

We are using these cards to promote a bunch of services:

  • Music – promotes Freegal
  • Audiobooks – promotes OneClick Digital
  • Video – promotes Hoopla
  • Ebooks – promotes Overdrive
  • Language – promotes Mango
  • Magazines – promotes Zinio
  • Design & Program – promotes Treehouse

The idea? Place these cards around the building, hand them out at events, etc. Basically – give them to customers, so customers know about all this cool content we have. It’s one way of getting content that lives on the digital branch “out of the building.”

You can see the other cards we created over on my Flickr account.

Update: And here’s the back of the Music card, as an example of the info we provide.

Save your Community Money … and Announce it!

The photo in this post is from a gas station at a local grocery store. They put up a sign at the gas station showing how much money they saved a community via their fuel points program.

How cool would that be to use one of those library value calculators, add everything up for a year, and share how much money the library has saved the community – in books, videos, and events attended?

For some libraries, this could be a really BIG number!

Why do this? I can think of a few reasons, including:

  • It puts a positive spin on library budget discussions
  • It’s a nice way to share what the library does
  • It changes the conversation from an internal library one (i.e., how many books were checked out) to a community-facing, “why should I care” one
  • It’s a handy way to share the value of a library without having to explain why all those circulation statistics and customer count numbers matter

Has anyone done something like this before? If so, did it work? I’d love to know – please share!

10 Trends Shaping how Content is Consumed Today – #BEA2013

Wow – the Book Expo America conference was busy and exhausting! I’m finally getting a chance to share some notes from some of the sessions I attended.

The first one comes from the final keynote at the BEA Bloggers conference (I was on the advisory board for this). Randi Zuckerberg talked – yes, Mark the Facebook guy’s sister. She has some interesting things to say about content:

10 trends shaping how content is consumed today:

1. You are more than what you write. People want to know the person behind the writing. Your passions. Show the messy, human side of your life.

2. Brands as media companies. We are all media companies. Example – Red Bull can function like an NBC, because they can post articles, journalist-style interviews, videos, etc.

3. Enhanced media. Starting to see that people will pay for what they love, even premium content online. Ed tech as example. I’ll also add Youtube’s recent threat to charge for premium content.

4. More signal, less noise. When we curate content, that’s a really useful thing for our readers. Those “what did you miss this week” lists from some blogs are a good example.

5. Images speak louder than words. Instagram, Pinterest, etc. let customers post pics. Or find your photo on Facebook, and tag it.

6. Think of yourself as an entrepreneur. She’s starting to see things like small startups within large companies. “Evangelist” jobs, etc.

7. The @ reply is the new autograph. Talking to fans makes them feel special – like when an author or “known person” replies to you via Twitter. Facebook chats, too.

8. Gameification of everything. Apply game mechanics to everything. She used the Gym Shamed app as an example – if you don’t go to the gym, it blasts out how lazy you were to all your friends. Or a scale that tweets your weight. There’s apparently a clock that donates your money to charity every time you hit snooze.

9. Video for everything. Newsrooms use Vine to show personality, or behind the scenes glimpses. Live stream from the fashion model out to an audience.

10. Etiquette and digital detox. How do I manage my professional digital reputation? How much screen time is too much for my kid? Not really tech tuff, but more modern living. Step away from the computer type stuff.

Interesting talk!