Thinking about Mobile Content Yet?

Mobile devices - December 2013My library’s web developer, Nathan Pauley, shared this article with me: The Mobile Moment, by Luke Wroblewski. In the article, Luke discusses how processes, priorities, and product thinking change when the majority of your web traffic shifts from desktop to mobile devices.

Probably a good thing to start thinking about now, rather than later. Why? Well, in my library’s case, we are getting closer all the time. For example, the image included in this post shows mobile visits for my library’s website for December 2013:

  • Blue = desktop website visits (67.4%)
  • Green = mobile device visits (20.3%)
  • Red = tablet device visits (12.3%)

So … add the mobile and tablet percentages together, and you get 32.6%. Almost 33% of web traffic coming from some type of mobile device! What was that percentage a year ago? A whopping 17.6%. If that rate continues, we’ll be around 50% mobile traffic in another year. Wowser!

What should we be thinking about when we hit 50% mobile traffic? Here are some thoughts – please add yours!

  • Responsive website, or at least some form of mobile website. That’s why my library is going responsive (our redesign should be live by the end of January!).
  • Mobile-friendly content. It’s not enough to have web-friendly content. Think about making that content mobile-friendly, too.
  • Easy ways to share, like, and interact with social media sites.
  • Quick ways to connect to library staff and to library content directly from a customer’s mobile device.

What else? Let’s get this mobile thing figured out!

Four Tips to Make Mobile Video ROCK

In my recent post Online Video for 2013, I mentioned that 91% of American adults owned some kind of cell phone, and 41% of cell phone owners watch video on their phones.

What’s that mean? If you are making videos, they need to look and sound awesome on a smartphone! Here are four tips to make mobile video ROCK:

  1. Keep it short. With online video, the shorter the better. Especially if you’re watching it on your smartphone. A short video will load faster, and fits well with the “short snack” usage of smartphones (that “I’ve got a minute – let’s play with my smartphone” attitude).
  2. Make it loud. Audio is arguably the most important part of a video. Especially for libraries, since we’re most likely sharing some tidbit of information. So crank that volume up! There are a couple of great ways to do that. For starters, definitely get a better microphone for your camera, preferably one with a volume boost. Also, when editing, look for a volume boost setting, and turn it up (but not so far that you start distorting the sound – that’s bad).
  3. Get close. When making your video, get close to your subject. If it’s an interview, make sure the person being interviewed can be clearly seen on your camera’s window. So no “far away, full body” shots. Same with scenery shots – get as close as possible when it makes sense.
  4. Edit that script. For starters, actually HAVE a script of some sort. Not a “memorize these lines, say it exactly this way” type of script. Most of us librarians aren’t actors, after all. But do have an outline of points you want to cover or facts you need to share. Also, make sure to share one idea or thought, rather than 2-4 ideas or thoughts. Instead of one longer 5-6 minute video with ALL the facts, break that video up into a 3-part series of 1-2 minute videos.

Who is successfully making videos out there? Do you have some tips on mobile video that I haven’t mentioned? Please share them in the comments!

Online Video for 2013

The Pew Internet & American Life Project recently released their Online Video 2013 Report. Interesting stuff.

Here’s what I found interesting – lots of info, including:

  • 78% of American adult Internet users watch or download online videos (I thought it would be more, but that’s still a LOT of video being watched!).
  • 31% upload or post videos online. Again, wow!
  • 18-29 year olds do more – 41% of them upload or post videos.
  • What’s watched the most? Comedy, educational, How-to, and music videos.
  • Why? social media and mobile. Makes it easy to post and share and watch quick videos wherever.

How about video using mobile devices? Among adult cell phone owners:

  • 41% use their phones to watch video
  • 40% use their phones to record video
  • 20% use their phones to post videos online (that’s lower probably because doing so is handy, but it kills the battery!)
  • 45% of all adult internet users watch videos on social networking sites (57% of ages 18-49)
  • US adults – 91% own some kind of cell phone, at 56% own a smartphone

OK David – what’s this mean?

  • Start making good, useful (and fun) videos, and your customers will start watching them.
  • Share those videos in your social media channels – those customers are waiting for fun content to engage with (i.e., share, like, or comment).
  • Whatever you make, make sure it works well on mobile devices. So keep the video short, and the visuals and sound BIG (big enough to be clearly seen and heard on a smartphone).

What else? Please share your thoughts in the comments!

 

My Smartphone has Replaced these Things

I’ve noticed that I use my iPhone for a bunch of stuff that I used to have another device or system for. Here’s what I mean:

  • Paper plane tickets: I recently started using e-tickets with the iPhone’s Passbook. Works great, and I don’t have to carry rumpled-up paper tickets anymore.
  • Guitar tuner: I use Guitar Toolkit for that. It’s actually the most accurate tuner I’ve ever owned!
  • Metronome: I now have lots of app-based metronomes, so there’s no need for a hardware-based metronome anymore.
  • Drum machine: I tend to use drum machines for metronomes. On my iPhone, I use DrumTrack8, and on my iPad, I use DM1. Both are fabulous.
  • Alarm clock: I use the built-in Clock app, and it works great. No need for a travel alarm clock, or a hotel wake-up call anymore!
  • Bible: YouVersion from Lifechurch.tv. Coolest Bible app ever.
  • Camera: I still use fancier cameras, but for a simple point-and-shoot? My iPhone is great at that – as long as I don’t need to zoom.
  • Encyclopedia: What’s that? I have Google/Wikipedia/etc. In my pocket.
  • Newspaper: There are a TON of news apps. I do most of my iOS news reading via the Flipboard app.
  • Weather radio: I live in Kansas. I need to know when those tornado warnings go off. My TWC Max app from The Weather Channel goes off when the weather does.
  • Notebook: See my last post on iA Writer and Byword. But I still like a good Moleskine notebook and a pencil, too.
  • Calculator: the default iOS calculator app is always with me…
  • Calendar/Daytimer: Currently using Tempo and Any.DO for these.
  • Exercise book or video: Currently using the brutal YAYOG (You Are Your Own Gym) app. Pretty handy!
  • Voice recorder for reminders: There are a ton of apps for this, too. I frequently use Evernote for this.

Do you use your smartphone or tablet for things you used to carry around? Extra gadgets that did unique things for you? Share in the comments!

How People Use Smartphones

My library’s Web Developer, Nathan Pauley, emailed this infographic to me, and it’s really cool! They studied smartphone use (or more accurately, it looks like they studied web and app use on smartphones, since they excluded email, sms messages, and voice calls from their infographic).

I’ve not clicked through to pay for the whole study, but this single page provides plenty of food for fodder:

  • 68% of smartphone use happens at home.
  • Love the different labels for stuff people do on their smartphones, like self-expression.

Two weird things:

  1. Self-expression – I guess this is where you’d put content creation? Posting to Tumblr or Instagram, for example? How do they tell the difference between a Facebook post that’s self-expression (writing a haiku, for example) vs a Facebook post that’s socializing?
  2. Socializing – why didn’t they just include email, sms messages, and normal voice phone stuff here?

Either way, take a peek, access the study (if it’s not too much – I haven’t clicked through), and give it some thought.