Annual reports – gotta do ’em, and they’re usually boring as all get out. Right? This year, we decided to be a bit creative and have some fun with ours.
OK – partly, we had to “be creative” this year – the printing budget was cut, so we couldn’t do our normal glossy, 4-color annual report. Sometimes, those types of constraints are a good thing!
So, my library’s Creative Group (marketing, programming, and the web dudes) put their collective creative heads together and came up with a really cool, interactive, all-online annual report. Take a peek!
Lots of parts and pieces came together here – some copywriting, some remixing of content created throughout the year, our director making a video in front of a green screen at WIBW, a local TV news station, and lots of heavy Flash creation (by Michael Perkins, our Digital Services Supervisor).
Even better – last night at our monthly board meeting, the board members loved it … and the local newspaper wrote an article about it, too. How often does YOUR library get an article, in the paper … about your annual report?
Good stuff (and good staff) at my library!