On page 101, Michael writes this:
â€œUnless you are a megacelebrity, readers donâ€™t care about you. Not really. They care about themselves. They want to know whatâ€™s in it for them. Your personal stories can be a doorway to that, but in the end, the best posts are about your readersâ€™ needs, fears, problems, or concerns. Always ask, â€œWhatâ€™s the takeaway for my reader?â€
Cool thought. Now apply it to your libraryâ€™s website, and not just to blog posts. Think about your libraryâ€™s About Us page, or a page about a specific library service.
Then, ask these questions:
- Whatâ€™s the takeaway for my reader?
- Is there a clear next step for the reader?
- Is the question â€œwhat do I do nextâ€ answered?
- Is that next step at the top of the page, rather than at the end of a humongous chunk of text?
If your website is like mine, after answering those questions â€¦ you have a LOT of rewriting to do. Get busy!
image from Michael Hyatt’s website