On page 101, Michael writes this:
“Unless you are a megacelebrity, readers don’t care about you. Not really. They care about themselves. They want to know what’s in it for them. Your personal stories can be a doorway to that, but in the end, the best posts are about your readers’ needs, fears, problems, or concerns. Always ask, “What’s the takeaway for my reader?”
Cool thought. Now apply it to your library’s website, and not just to blog posts. Think about your library’s About Us page, or a page about a specific library service.
Then, ask these questions:
- What’s the takeaway for my reader?
- Is there a clear next step for the reader?
- Is the question “what do I do next” answered?
- Is that next step at the top of the page, rather than at the end of a humongous chunk of text?
If your website is like mine, after answering those questions … you have a LOT of rewriting to do. Get busy!
image from Michael Hyatt’s website