ALA12 Presentations

As promised, here are my two ALA12 presentations. There was some great discussion at both!

and

I also participated in Battledecks. It’s not for the faint of heart! My goal wasn’t so much to win – more to say something coherent on every slide, and attempt to stick to the topic. And I think I achieved that, with some humor thrown in to boot. So mission accomplished there!

Turn Your Blog Readers into Die-Hard Fans

Great post by Jonathan Cooper over on the Thesis Statement blog7 Critical Ways to Turn Readers Into Die-Hard Fans.

We’re library workers – we get that to succeed, we need to connect with our readers, and we know how to do that in the print world pretty well.¬†How about connecting with your library blog readers?

Here’s Jonathan’s 7 ideas:

  1. Respond to every comment.
  2. Comment on your readers blogs
  3. Find influential readers
  4. Send your readers a quick “thank you” email
  5. Reader Hall of Fame (or a “reader of the month” mention. Cool thought!)
  6. Surprise your readers
  7. Give away free stuff (ok, we sorta kinda already do that, don’t we?)

Go read the rest of Jonathan’s blog post to get the details. While you’re reading it, think about this – these¬†ideas work for your Twitter and Facebook accounts, too. Give them a try!

image by Bigstock

Where are your Customers Gathering?

You know that phrase “go where your patrons are?” It’s always bugged me. Not because of the concept – the concept’s great. But because of the grammar – that ending in “are” thing. It’s never sounded right to me (says David, who got a B- in grammar).

At the Free State Social conference last week, someone – not sure who – added a word to that phrase that made a lot of sense to me. Or maybe it just sounds better to my ears. Anyway, here it is:

Go where your customers are gathering.

Besides just sounding slightly better (to me, anyway), it also gives a bit of direction, doesn’t it? Where “are” your customers/patrons? You don’t have to look around every corner for them – just find the places they’re already gathering … then figure out how to exist in those places.

So – where do your customers gather? I can’t answer that one, because it will look different for every organization. My library’s customers gather … at the actual library, on Facebook, at the mall. At church. In schools and our one university in town. And probably other places, too.

Chris Brogan put a marketing spin on the phrase during a small group session. He said “the marketplace convenes where it’s convenient.” Where are those “convenient” places in your community? Facebook is convenient for a lot of people (but not the people you probably think of when you think of Facebook). Not kids and younger teens (although they’re certainly there). Think people with easy, convenient access to the web, at work, at home, at school … and on their mobile devices. Just one example of many.

Find those convenient gathering places – online and off – and take your message/your services/your library to those places.