Someone recently emailed and asked for some tips in setting up a Facebook Page. Here’s what I emailed back – feel free to add your own tips!
Facebook Page Tips:
To set up:
- use pictures of friendly faces – not a building. People don’t want to friend buildings
- add contact info, like phone numbers, URL, email address, IM account, twitter account, etc
- If you have a twitter account, hook it into your facebook account
- Put more than one person in charge of your Facebook Page. That way, you have a backup in case someone’s sick or on vacation.
Facebook Pages has “Insights” – analytics. Check those every month or so, and adapt your content accordingly. For example, 35 year old women are our Facebook Page’s main visitor type. How can we focus our content on that group? Most likely, there’s a way!
Finally, a Facebook Page isn’t something you can set up and then ignore. With the level of interaction and engagement going on, you’ll need to be actively engaged. That shouldn’t take a ton of time, though. It means doing things like sending 1-2 status updates a day, maybe doing some planning and setting some goals for the page, and replying to people’s comments, questions, and suggestions.
Hope this helps!