It’s an interesting report on the “face” of social media and mobile messaging for 2015. Go read it! Here are some highlights and observations from the report:
General Internet and smartphone use:
- 85% of American adults are internet users
- 67% are smartphone users
Me: Think about your customers. Does your website work great on a smartphone? Because most of your customers have one at this point. So what’s holding you up?
- 36% of smartphone owners report using messaging apps like WhatsApp, Kik or iMessage
- 49% of smartphone owners age 18-29 use these types of apps.
Me: Messaging used to be easy. It was email, web-based chat, and texting. Now, it’s still all those … plus Facebook Messaging, Twitter, LinkedIn messaging (just overhauled their messaging service), and apps like WhatsApp or Kik.
How are you asking customers to interact with you? Do you need to change anything? Definitely something to look into.
Social Media Growth:
- Facebook – 62% of adults use it
- 70% log on daily
- 43% log on several times a day
- Pinterest – 26% of adults use it (more women than men)
- Instagram – 24% of adults use it.
- Really popular with non-whites and young adults, slightly more women than men
- 59% of Instagram users are not he platform daily!
- 35% visit several times a day (guilty!)
- LinkIn – 22% of American adults
- Twitter – 20% of American adults.
- More urban than rural, more popular with younger adults.
Me: Facebook is still HUGE. People are logging on several times a day. Do you have new content there for them? Focused on your library (in an interesting, fun way)? How about Instagram? Who’s on “Instagram duty” at your library?
Again – really good report. Read it, digest it, share it with your colleagues. And give some thought to how your library needs to adapt as your customers adapt.
Photo of a phone by Nicola