Notes on Podcasting

These are some notes I took on podcasting at last fall’s Podcamp Topeka. I “rediscovered” them, and decided they could be useful to some of you.

Rob Walch, who’s Vice President of Podcaster Relations for Wizzard Media/Libsyn and does the Today in iOS podcast, gave this presentation. Here are the notes – maybe more libraries need to start a podcast!

Some podcasting facts:

  • There are over 1.8 million blogs, but only 200,000 podcasts
  • Podcasting is much easier to listen to now. You can still do it the old way – dump it to an iPod. But you can also use an app, download directly from iTunes to your iPod, or just listen on the web.
  • Podcasts have really loyal audiences – one podcast has listeners who are getting tattoos related to the podcast!
  • Audio is much more popular than video podcasts. Audio is much more portable.

iTunes and podcasting:

  • iTunes is really important to the success of a podcast
  • The podcast’s title is really important, especially in iTunes. Make sure to stuff keywords into the title, because that’s a primary keyword area for iTunes.
  • Artwork has to be great on iTunes. There are apparently two guys at Apple who pick featured podcasts for the podcast app, and they don’t pick bad artwork…

September 2012 podcasting stats from Libsyn (a major podcasting service):

  • 50% got 153 downloads per episode
  • 20% – 1000 downloads
  • 10% – 4000 downloads
  • 8.6 % – 5000 downloads per episode
  • 5% 10,400
  • 1% – 50,000
  • If you can get to 1000 listeners, you are doing an awesome job

Submit your podcast to:

  • iTunes
  • Podcast411.com – directories
  • Zune next best place
  • Blackberry podcasts

Some How-To’s for Podcasting:

  • One mic – you hold it, you are in control of it.
  • Don’t host on your website. If you store your media files there, and your podcast gets too popular, your whole website might shut down… that means you have shut your whole business down. So host the podcast somewhere else….
  • Frequency sweet spot … Weekly and consistent – like every Friday. You will be put into people’s routines. Same day, same time
  • Edit! Hugely important. Even in interviews. Editing is good. Remove ums, ahs, etc.
  • Prepare – do some prep work.
  • Get a call in number for your show and leave voice mail messages. If people hear themselves, they share it. Especially teens…

Pic by owaief89

Circulating Ideas, Episode Eighteen

Circulating Ideas PodcastI was lucky enough to be on the Circulating Ideas: The Interview Librarian Podcast with Steve Thomas today.

It’s a good show! We talked about my new book, the Internet Librarian 2012 conference, stuff my library is doing, the Ebooks for Libraries website, and probably a whole bunch more stuff that I’m forgetting at the moment.

Give it a listen! Here’s a link to the show page, and to the mp3 file. Enjoy!

PS – why not subscribe to the Circulating Idea podcast while you’re at it? It’s a great show!

Face2face interview on the SitePoint Podcast

sitepoint logoI was just interviewed about my new book (Face2face: using Facebook, Twitter, and other social media tools to create great customer connections) for the SitePoint podcast. Patrick O’Keefe (@ifroggy on Twitter) did the interview, and we talked about digital media in the modern library and (of course) connecting with customers and visitors via online social tools.

Here’s a link to the interview (and an embedded tweet version of the link below):

Anyway – you might find it an interesting listen … so take a listen!

All my Notes from BlogWorld Expo #bweny #BEA #beabloggercon

New York CityFor those interested, here’s a list of all my notes from Blogworld Expo, BookExpo America, and the BEA Bloggers conference in one handy place.

There’s some really good stuff here – but it’s a LOT to go through, too. I know I will be going through these, sharing some at work, and pondering others for my own blog. Enjoy!

Blogworld sessions:

BEA Sessions:

BEA Blogger’s Conference sessions:

Podcasting 101: Planning and Prep #blogworld

blogworldPanelists: Dave Jackson, Daniel J. Lewis, Dan Lyons, and Ray Ortega

4 Steps to podcast:

  1. prepare a topic
  2. Record yourself
  3. publish to the internet
  4. share and promote

How much time and money does it take to start a podcast? it depends. Easiest way to get started – a USB microphone. Plug and play = easy.

$100 in basic audio equipment, $100 per year for website. Free music, sound effects, and software. IT’s the price of a basic hobby.

4:1 ratio – 4 minutes of prep and production to every 1 minute of audio

Why are you podcasting?

  • hobby – less budget, less time
  • side business
  • full-time job or part of your job

Determine your passion and podcast about that. Podcast what you know about. What’s in your RSS feed.

Start with a wide net. Look at iTunes top-level categories. If you see other similar topics, don’t be discouraged. It might be a dead show, or it might just mean lots of people want to listen.

Have a long-term plan. Use a whiteboard (me – or a mindmap, or a notebook, etc). Brainstorm and write down a subject. Then figure out your angles, figure out what your audience might want to know about it, etc. Write down future titles of posts…

How niche can you go?

Average podcast has about 40 listeners.

Improve or enhance a topic already covered.

Title: be descriptive! Bad – the John Smith podcast. Good – how to be awesome! So be descriptive and short. Easy to spell and understand. Avoid ambiguous words. Avoid accidental words. Always try to get the dot com version.

Choose a format:

solo or co-host? Figure it out.

Length and frequency… let the strength of your content determine the length of your show.

Audio or video? Both can work. Have fun and do what works for you. Video – more likely to be shared. iTunes is great, but Youtube is HUGE. People like to put a face to the voice. It’s also harder to edit, to set up, etc.

Ask this – does it need to be seen? Can you show it? If it’s audio-only, you need to remember that no one can see what you’re talking about. So you have to describe it.

Audio is easier to dump into your iPod.