Notes on Podcasting

These are some notes I took on podcasting at last fall’s Podcamp Topeka. I “rediscovered” them, and decided they could be useful to some of you.

Rob Walch, who’s Vice President of Podcaster Relations for Wizzard Media/Libsyn and does the Today in iOS podcast, gave this presentation. Here are the notes – maybe more libraries need to start a podcast!

Some podcasting facts:

  • There are over 1.8 million blogs, but only 200,000 podcasts
  • Podcasting is much easier to listen to now. You can still do it the old way – dump it to an iPod. But you can also use an app, download directly from iTunes to your iPod, or just listen on the web.
  • Podcasts have really loyal audiences – one podcast has listeners who are getting tattoos related to the podcast!
  • Audio is much more popular than video podcasts. Audio is much more portable.

iTunes and podcasting:

  • iTunes is really important to the success of a podcast
  • The podcast’s title is really important, especially in iTunes. Make sure to stuff keywords into the title, because that’s a primary keyword area for iTunes.
  • Artwork has to be great on iTunes. There are apparently two guys at Apple who pick featured podcasts for the podcast app, and they don’t pick bad artwork…

September 2012 podcasting stats from Libsyn (a major podcasting service):

  • 50% got 153 downloads per episode
  • 20% – 1000 downloads
  • 10% – 4000 downloads
  • 8.6 % – 5000 downloads per episode
  • 5% 10,400
  • 1% – 50,000
  • If you can get to 1000 listeners, you are doing an awesome job

Submit your podcast to:

  • iTunes
  • Podcast411.com – directories
  • Zune next best place
  • Blackberry podcasts

Some How-To’s for Podcasting:

  • One mic – you hold it, you are in control of it.
  • Don’t host on your website. If you store your media files there, and your podcast gets too popular, your whole website might shut down… that means you have shut your whole business down. So host the podcast somewhere else….
  • Frequency sweet spot … Weekly and consistent – like every Friday. You will be put into people’s routines. Same day, same time
  • Edit! Hugely important. Even in interviews. Editing is good. Remove ums, ahs, etc.
  • Prepare – do some prep work.
  • Get a call in number for your show and leave voice mail messages. If people hear themselves, they share it. Especially teens…

Pic by owaief89

Library Podcasts you Might Find Useful

earbudsBobbi Newman at Librarian By Day just introduced me to two new librarian-focused podcasts. Thanks, Bobbi – I’ll have to take a listen!

I thought it might be useful to make a list of librarian-related podcasts, because there are a goodly handful of them at the moment, and they are all pretty useful.

These aren’t podcasts done by local libraries, for their local customers. Instead, these podcasts are all focused on us librarians.

And I’m using “podcast” loosely in my list – it includes audio-only podcasts, call-in live shows (that then turn into downloadable audio podcasts after the fact), and video shows.

List of Librarian Podcasts (the first two swiped from Bobbi’s post):

  • Whatever Mathers: Creative conversations with host Amy Mather and a revolving cast of surprise guests.
  • Circulating Ideas: the Librarian Interview Podcast: Interviews with librarians.
  • NCompass Live, from the Nebraska Library Commission: focus on library trends.
  • This Week in Libraries: Eric and Jaap from the Netherlands host a weekly video show with a bunch of interesting guests, usually talking about the future of libraries. Definitely international in scope.
  • T is for Training: call-in live show/podcast focused on training
  • Games in Libraries: A podcast about Games, Gaming, and Gamers in Libraries (sporadic at the moment)
  • Adventures in Library Instruction: A monthly podcast by and for library information literacy instructors and teaching librarians. The show includes features, interviews and discussion about teaching in libraries.
  • LibPunk: Live call-in show/podcast focused on hot topics in libraryland

Additions from the comments (some other really cool-sounding podcasts):

So – what am I missing in this list? Know of any other podcasts focused on the library/information professional industry? Let’s list them here. And make sure to listen/watch/call-in – give them a try, and see if you get something out of them!