I was recently interviewed by Angela Hursh, the Content Team Leader for the Marketing Department at the Public Library of Cincinnati and Hamilton County. Angela has a cool new blog called Content Marketing for Libraries.
Go subscribe to it right now!
Anyway … it was a fun interview. Here are the questions she asked me. If you want to see my answers, you have to visit her blog!
- It amazes me that, even today, libraries have an image of being stodgy and traditional. I think there are so many libraries doing amazing, forward-thinking things. So we obviously have a promotion problem, individually and as an industry. How can we do a better job at spreading the word about the cool things happening in the library space?
- What’s the biggest marketing problem libraries tell you they are having right now?
- Share your top three tips for improving a library website.
- Social media still seems to intimidate many libraries. Can you give three tips for libraries looking to take their social media game to the next level?
- You’ve written a book about using social media as a tool to make customer connections. Why is it so important to libraries to connect with their cardholders?
- Many library marketers have told me they just don’t have time to do all the things they want to do. You do a lot… you have your full-time job, your blog, your speaking engagements, and your personal life. How do you manage it all? Do you have some tips on time-management?
- What’s an emerging technology trend that libraries and particularly library marketers need to pay attention to?
- You worked a lot of jobs before landing in the library world… and you’ve stayed here for a long time. What’s so great about working for a library?
- What book are you reading right now?
- If you could send a message to yourself ten years ago (in 2005), what would you say?
Picture from Angela Hursh’s Twitter account