Last week, I visited Minneapolis, MN and presented a workshop on social media best practices. Here are my slides.
social media | emerging trends | libraries
My library recently created a set of social media guidelines for staff. There are two parts to these guidelines:
So – here they are:
Guidelines for Social Media Teams
Guidelines for all staff (when not at work):
So that’s what we have created. Do you have any social media guidelines for staff? If so, please share!
Arrow image by Caleb Roenigk
Remember my post about Managing Multiple Instagram Accounts? Well, Instagram has just made this simple (at least, the logging in part).
Take a peek at the image in this post (a larger version is on Flickr). Instagram just added a multiple account login feature to their mobile apps.
Here’s how you set it up:
Once you’ve added a second account, you can toggle back and forth between accounts instead of having to completely log out, then log bak in each time you want to switch accounts.
It’s magic! Ok – not really. It’s a simple user experience improvement that many people have requested. Yay to Instagram for listening!
I recently read this article about marketing titled 5 Winning Strategies for Millennial Marketing. It has some great ideas, and I thought I’d share them and add some librarian-ish thoughts to them.
Here are the strategies and my thoughts:
1. Stay mobile. This makes perfect sense. A good 85% of millennials have smartphones and use them frequently. So make sure everything your library does works on a mobile device. I mean everything – for example, does your library REALLY want to spend $25,000 a year for that amazing article database if it doesn’t work on a mobile device? Maybe not.
2. Create peer brand evangelists. The idea here is that instead of bombarding people with ads, work on creating partnerships with online influencers already trusted by your millennial customers. So in a library’s case, you might contact your better-known Facebook or Twitter users, and see if you can get them interested in something your library does. Because if they think it’s cool, they’ll share it on their favorite social media channels. And you have just created a brand evangelist.
3. Be socially connected. To do #2 above, you need to have this one in place. You need to have active social media channels, and be connected to your customers who use these channels. I love what the author says in this section:
“When done correctly, your Twitter, Facebook, YouTube and Instagram channels should make each and every customer feel special.”
Easy to say, hard to do, huh?
4. Create authentic content. This point is why I talk so much about how to create content on your digital branch and in your social media channels. When done well, your content will connect to your millennials. Which means you will have connected the library to them. Definitely something to work on!
5. Give them a say. Reach out to your customers and have them help. In the article, the examples are things like Lay’s “Do Us a Flavor” campaign, where people helped create weird chip flavors. In a library setting, this might be as simple as a list of great books to read, created by your customers.
So go read the article, and figure out how you can better serve (and reach) your millennial customers!
Image from the Blue Diamond Gallery
It’s an interesting report on the “face” of social media and mobile messaging for 2015. Go read it! Here are some highlights and observations from the report:
General Internet and smartphone use:
Me: Think about your customers. Does your website work great on a smartphone? Because most of your customers have one at this point. So what’s holding you up?
Me: Messaging used to be easy. It was email, web-based chat, and texting. Now, it’s still all those … plus Facebook Messaging, Twitter, LinkedIn messaging (just overhauled their messaging service), and apps like WhatsApp or Kik.
How are you asking customers to interact with you? Do you need to change anything? Definitely something to look into.
Social Media Growth:
Me: Facebook is still HUGE. People are logging on several times a day. Do you have new content there for them? Focused on your library (in an interesting, fun way)? How about Instagram? Who’s on “Instagram duty” at your library?
Again – really good report. Read it, digest it, share it with your colleagues. And give some thought to how your library needs to adapt as your customers adapt.
Photo of a phone by Nicola