A day or so ago, Google Plus finally opened up organizational Google Plus “Pages” to everyone. These are similar in concept to Facebook Pages: a Google Plus Page is for brands, organizations, and businesses, and a Google Plus Profile is for individuals.
I just set up my library’s Google Plus Page, and it was really easy to do. Here’s what I did:
- First, you need a personal Google Plus Profile. Just like Facebook, Google wants you to be a real person (here’s a link to mine if you’re curious).
- Go here -https://plus.google.com/u/0/pages/create - to set up the Page
- Choose a category for your library. I chose “Company, Institution or Organization” for ours.
- Fill in your Institution’s name and URL. I chose to put in our full name (Topeka & Shawnee County Public Library) rather than the shortened “topekelibrary” that we often use for social media sites, because our full name shows up on the account.
- Select a Category – really, a subcategory of the “Company, Institution or Organization” thing you picked up in #3 above. This gives you a lot of suggestions … none of which are Libraries. I ended up choosing Institution (though Government Agency, Education, or Other would have worked ok too).
- Click Create.
- Then, you’re given the option to Share your new Google Plus Page with all your Google Plus friends (I did that, but you don’t have to).
After that, I fleshed out our account info a little bit by doing these things:
- Added a photo for the G+ icon (our library’s logo for now)
- Asked our Marketing dept for some pictures to add on the Photos tab
- Created some Circles – I kept the Following circle for random follows, then created these additional Circles: Customers (for library patrons), Staff (for library staff), and Librarians (for librarians who don’t work at my library but want to follow)
- Added links to our Twitter, Facebook, Youtube, and Flickr accounts
- Finally, I sent out our first status update message – “Just setting up Topeka Library’s dandy new Google Plus Page for organizations. Let’s explore it together!”
That’s pretty much it. What will we do with it? For starters, I’ll probably post a couple things a week there, to see if other people in our service area are interested in using Google Plus to connect with the library. After that (I’ll give it 6 months or so) we’ll see.
A couple other examples of Google Plus Library Pages:
- Skokie Public Library
- Falvey Memorial Library
- Springfield City Library
- Garaget (a cool-sounding library in Sweden)
- Cedar Rapids Public Library
update – Joe Murphy has a great post on Google Plus Pages for Libraries. Check it out!
Cool! Now the question is … what will your library DO with a Google Plus Page, now that they are available?
image by Bruce Clay
But some are more relevant, like working out details of conferences I helped plan or some more personal conversations that didn’t need to be broadcast.
Many of us work on listening to our user communities. In the library world, we listen at the reference desk and the circ desk. We hear about the library when we’re at the grocery store (and get asked questions, too 
