Seriously Social: Focus on Facebook (new presentation)

I recently gave this presentation at ALA11 and at the Virtual ALA11 conference, along with Kolene Allen who focused on Twitter. Both sessions went well … and someone has been asking me to post my slides! So here they are:

In my part of the presentation, I talked about what libraries can do with Facebook Pages, and why they might want to use Facebook Pages to reach out to customers.

If you’re interested, this fall (November 2) I’ll be doing a 90-minute version of this, through the great ALA Techsource webinars – stay tuned for that later on this year!

The Social Web and Libraries

I was just doing some blog reading, and that triggered some ideas that I want to do some more thinking about. And YOU get to come along for the ride!

Here’s what I was reading:

First off – I think I like the term “Social Web” better than “Web 2.0.” Why? Web 2.0 is a vague, muddied term. It mixes the social with the uber-geek-techie in ways that is sometimes confusing.

But the Social Web? To me, by the time social web components are being used, the techie part has already been accomplished. The blog is built, the coding has been done, and the framework has been tidied up. It’s all ready to go – it’s ready for people to start connecting with people.

And that’s something that libraries do well – the social. When we’re working the reference desk, answering questions… we’re doing the social. When we’re in a meeting, discussing our programs… we’re doing the social. Having a social focus is a HUGE component of what we do as libraries.

So anyway…  I read the ReadWriteWeb article (which doesn’t really deal with the Social Web in a big way – but they used the term, thus the trigger for me), and then I remembered Sarah’s post on social networking tips. Some of her points touch on the need to be real/human/transparent with our library communities, and provide tips on how to do that.

So – how are you “being social” online? How do you “do” digital community? There’s really no easy answer to that question … but a lot of people are focused on figuring it out, at least in the commercial online world! I think there are some posts there, too. What do you think? What’s the social web all about? How do you connect with patrons online? Why would you even want to do that?

Let’s discuss…

[photo by Max’s Pixs’]