Yesterday, I was playing with Youtube and Facebook Page insights for my library, and found something interesting. Look at the demographics of who’s visiting us in those social networks – not 25-34 year olds. Not teens. Nope.
For Youtube, it’s 45-54 year old females. Followed closely by 55-64 year old women! Facebook looks a bit more “normal” to me – 35-44 year old and 25-34 year old females.
But wow. To me, those demographics really don’t much match up with what one’s first impression of a social network’s demographics would be. Ask anyone who the average viewer of a YouTube video is, and you’ll hear “18 year old male.” NOT “Oh, I’m sure it’s a 50 year old female!”
What’s that mean to my library? Well, depending on our goals, a couple of things:
- Goals. Did you read that? First, you need some goals. Take 10 minutes and figure out what your library’s goals for Youtube and your Facebook Page are.
- Are we good with that demographic? If so, then great – we got em! Now, we need to make sure we’re creating targeted content in those social networks for that demographic.
- If we aren’t hitting our targeted demographic, maybe our content needs to change … or who we friend needs to change.
What else? Anyone finding similar results in your organization’s Facebook Page or Youtube Insights? Do tell.