Tip #6: Talk about â€¦ what the program description says youâ€™re going to talk about.
Has anyone ever read the description of a presentation, thought â€œthat sounds interesting, I think Iâ€™ll attend itâ€ â€¦ and then left highly disappointed, because the presenter didnâ€™t actually cover what the description said theyâ€™d cover?
Yep. Me too. And that has never made any sense to me. Guess who writes those descriptions? Usually, itâ€™s the presenter.
So presenters – if you say youâ€™re going to cover five tips in your presentation, or answer three questions, or mention a list of take-aways â€¦ actually include those things in your presentation!
I know, I know – lightening-fast changes in technology mean that â€¦ well â€¦ technology changes. And if youâ€™re presenting about technology, well darn – your presentation content might have just changed up a week before you actually present it.
In that case, make sure your description and your list of take-aways are general enough that they still make sense in 6 months time. When writing your description, donâ€™t say things like â€œyouâ€™ll learn how to use Delicious.com to make web-based bookmarks (because that service might disappear). Instead, say something like â€œIâ€™ll teach you how to create web-based bookmarks using the best tools availableâ€ or â€œ… using tools like delicious.com.â€ See the difference?
So presenters – go clean up those descriptions!