SXSWi2008, Day 3: Social Networking and your Brand

Coolness – they’re taking questions during the presentation using twitter – – great use of twitter!

Paul Boag, Jina Bolton, Mark Norman Francis, Steve Ganz, Steve Smith

Defining social networking
it’s something we’ve done forever – even before the web

ways to use personal brand
not just logos and letterhead
your brand is simply the promise of an experience

ways to use personal brand:
Boag – his company used his personal brand to push some stuff out, because he was already well known in the field

some brand themselves by their personal name – some have to use different names/personas to stand out from the crowd (Steve Smith talking here)

[me talking – that’s why I use my middle name – it helps differentiate me from the millions of other David Kings out there]

Then you have to be consistent – always use that name

Tips & Tricks:

Pics – use a consistent avatar/icon/thumbnail pic, too.

Commenting – can affect your brand. Some people leave rude comments… you can be polite…. this type of thing can leave good or bad impressions of you.

SOme people give up when they don’t immediately become internet famous – you have to be consistent, and keep keep it going – it’s lots of work.

Represent your self as who you are – be yourself.

Keep your attitude the same as if you were speaking to someone face to face

when it’s a personal brand, you have to watch what you do – don’t necessarily want “I’m wasted” in the same place where potential clients are watching/reading…

stuff can get taken out of context – be careful what you twitter…

twitter is used much (the linkdin guy said this)
Paul (a podcaster) says Podcasting!
Campfire, email, IMs, private chatrooms
Bolton – twitter, IM, etc are NOT social networks – they enable social networking – nice differentiation

How do we deal with all these pieces out there?
Reserving your name – dangerous to not get your name in that social space – you want to grab it up before someone else does.

Is it a detriment to get it and then not use it? Not necessarily

The Real World
How do you keep in touch? Email feels too formal. Paul uses Twitter and flickr – you can sort of follow their lives without interrupting their lives so much – and then when you meet up with them again, you have something to talk about

Paul takes business cards he gets at conferences, puts them in his contacts list, and finds a pic online to associate it with – helps him put a name and a face together

Lots of the panelists mentioned flickr as a great way to know the person, know their lives

Balance between private and public stuff
be aware
use the privacy controls if needed
bring out personality, who you are rather than specifics…
you have control of what you put out online

SXSWi2008, Day 3: The Art of Self Branding

branding yourself
no restrictions, very personal, organic

Brands are built upon what other people are saying about you – not what you are saying about yourself

Dang… didn’t save, and lost a couple of notes.

Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example – names. Both are financial services companies – Mint makes sense, is easy to say, has pleasing experiences behind it (they use a mint leaf in their logo). Wesabe? Not so much.

Consistency is key – poor branding is all over the place.

SXSWi2008, Day 2: Tools for Enchantment: 20 Ways to Woo Users

Kathy Sierra’s session, as you can expect was great. She’s a talented speaker, and has good stuff to say. She did, however, assume that most people in the audience had heard lots of her presentations in the past – so she went really fast, and at some of the points below simply said “you’ve heard me cover this one before” … so she didn’t cover it!

[note to speakers: you probably hang out with all the other cool speakers. Just because you and they “know everything” doesn’t mean your audience does – go ahead and share the basics and stuff that feels like you’re repetitive].

And now, here are some incomplete notes from her session:

Difference between fabulous and average:
– not about natural ability
– about the ability to practice/put in the time

20 ways…:

1. use telepathy. There are two flavors of neurons: mirror and motor. They feel the movements and read emotions.

Visualization – you have to see the thing you want to do in your head – that’s sort of like practicing

2. serendipity: psychic shuffle – it’s that “I was thinking about this song, then it played” moment. So add randomness.

3. The Dog Ears principle. Ears come after the head. Think about real life physics when you design.

4. Joy

5. Inspire 1st person language – really shouldn’t be about you.

6. T-Shirt-First development

7. Easter Eggs and other treats. Leave “treats” in your design, things that are there for no other reason than to make people smile. “A smile in the mind” – title of an interesting-sounding book.

8. Tools for evangelism

9. You are a… : You are a predator – predator’s eyes are in front of their heads. So right now, there’s 400 predator eyes looking at the speaker! Learn how to manage your fight/flight response. There are tools for this – ie., Stress Eraser, a breathing game – also calms you down.

10. excersize the brain – BrainAge as an example

11. Give them spuerpowers, quickly.

12. ???

13. Speed their knowledge

14. Make product (or Do’s) share your feelings

15. Help with reinvestment of mental resources… focus – have to devote all your attention on it. Attention offsets vs partial attention

16. Create a culture of support – no dumb questions, no dumb answers

17. Do not insist on inclusivity. Jargon is ok – passionate users “talk different”

18. practice seductive pacity – mystery, anticipation, curiosity

19. Atoms are NOT old skool – if you make digital stuff only, give out t-shirts – something people can hold

19.5. Do what this guy does – Gary ??? – does a radically different, passionate wine show. Gary is making his viewers entertaining – he is taking the focus off of himself

SXSWi2008, Day 2: Mark Zuckerberg Keynote

aside – I was in the overflow room, and was dosing off… so not too many notes. The more interesting thing would have been to be in the big room – apparently there was lots of booing, hooting, and hollering over the interview (mainly the interviewer’s fault, from all the tweets I’ve read). More news about that here (and many other places).

My poor notes:

– Facebook’s goal is to help people connect and communicate more effectively

– They are big in Columbia – people are using Facebook to plan revolts in their country – Mark never expected that to happen!

– Facebook’s goal: The world has lots of problems… Facebook is building a platform on which to solve these problems.

– They don’t focus on the money – honestly, mark sounded like a web developer/programmer who had a great idea and went with it.

SXSWi2008, Day 2: Social Network Coups: The Users are Revolting!

Panelists: Jessamyn West, Gina Trapani, Jessica Dzwigalski, Annalee Newitz

[aside] – I came to hear/see Jessamyn, who completely rocks! But the panel was good, too.


three kinds of user revolts:

  • anarchist-style pranks
  • grassroots protests
  • op-ed/open letter from high-profile users

Discussed some Digg revolts:

  • paying people to Digg your page
  • the HD code thing

Dzwigalski (Jessica Linden):

  • Griefers – tax revolt in July 2003
  • CopyBot protest, Nov 2006
  • Resident-Created IP rights campaign, 2008
  • “if you’re taking our avatar, your’e taking our identity”

Jessamyn West (Metafilter):

  • Outline
  • how they handled a sexism brouhaha at metafilter

Trapani (Lifehacker):

  • talked about an ad that their users didn’t like
  • It was an ad featuring naked bottoms… they didn’t like “mooning their audience” – interesting way to look at it
  • Readers said the ad contradicted the nature of the site (ie., it’s supposed to be safe for work)
  • interesting questions – when do you listen to your users?
  • 2-3 dozen emails about a single issue – that got them to notice it and change