Have you heard about the EveryoneOn campaign? I saw some early info about it, then didn’t hear anything else. But I met some people working on the project while at SXSW, and it actually does sound like a great idea (assuming they can get buy-in from local libraries)!
So – here’s some info they sent me to explain what’s going on:
The goal of the campaign is to help get every American online so they can enrich their lives through access to more job opportunities, education, government resources and saving time and money.
The messaging for EveryoneOn includes the promotion of libraries as a vital tech hub in the community. The campaign sentiment is “we love the Internet” AND “we love libraries.” Especially on the social media communities, we’re sharing a lot of data about the role of libraries in digital literacy and also promoting the types of innovative services they provide. The training center locator (searched by zip code) includes many libraries, so this is helping to connect libraries to their communities.
Libraries can get involved by:
Helping to spread the word about the campaign – Like/follow us on FB and @everyone_on, share digital literacy success stories on our FB page.
Submit themselves to the EveryoneOn locator if they have digital literacy courses by emailing us at firstname.lastname@example.org.
Encouraging people who are new to the Internet to go to EveryoneOn.org for resources, sign-up for an email newsletter, and then like/follow on social as well.
One BIG thought I had was this – how does this benefit libraries? In talking with the two people I met, they thought that libraries were already working hard to bridge the digital divide, but not everyone knows about it. So this national Ad Council campaign has the potential to give the issue … and libraries a lot of much-needed visibility.
Sounds cool to me – definitely worth finding out more! Here’s a video connected with the project:
“One of the things I’ve most enjoyed over the past few years is visiting other libraries and working with their trainers and staff. Beginning July 1st I’ll do this full time as Lori Reed Learning Solutions.
My passion has always been to help others grow. Now I’m ready to take this to the next level and work with libraries and other organizations to maximize their investment in staff development.”
Lori knows a TON about training and speaking, and plans to do a lot more of that – check our her blog post, what her plans are (and how that might fit in with your library’s training needs), and her new business.
From the MSN Money site (via Steven M. Cohen’sShared Items in Google): “This unique in-store education event signals the company’s focus on transforming the Starbucks Experience for both customers and partners. Starbucks hopes any customers inconvenienced by the early closures will see this as an investment that will have long term benefits. For their part, Starbucks partners will have an opportunity to connect and deepen their passion for coffee with the ultimate goal of transforming the customer experience.”
What’s going on? Every Starbucks is closing from 5:30pm-8:30pm on February 26 in order to “truly enjoy the art of espresso as Starbucks baristas demonstrate their passion to pull the perfect shot, steam milk to order, and customize their favorite beverage.”
OK – get past the silly corporate schnozz and focus on what Starbucks just said:
Their goal? transforming the Starbucks Experience.
Where did they start? Their employees.
Starbucks gave their in-store experience some thought, and realized the “main thing” is their expresso drinks. So … why not train staff to make the best expressos?
Now – what’s your library’s “expresso” or “main thing” that everyone needs to know about? Here’s an example: A “Big Thing” at my library is our new website (which I’ll be posting about soon!). This afternoon, our Digital Services Supervisor and myself are holding the first of many training sessions on how to post to it (much bloggy goodness) and how to write for the web.
What are the things everyone working at your library needs to know? And … what are you doing about it?