Aaron’s Notes on Spool’s Talk

Aaron Schmidt (cool guy and Walking Paper blogger), attended Jared Spool’s User Interface Engineering Roadshow Portlandand he took notes!

Jared spoke about User Experience (UX) – Good jems here:

  • the great netflix experience is invisible. bad design is apparent
  • the guy putting info into the database determines part of the user experience
  • eliminate major redesigns! [krug] break designs into small chunks
  • it is necessary for employees to understand everything
  • customers lean towards competitors with simpler UX
  • identify essential functionality and experience

And the best tidbit, which relates to my post from yesterday:

must have basic functionality before you can concentrate on delight

Go read the whole thing, and thanks Aaron for taking notes!

*pic by Jesper Rønn-Jensen*