SXSWi2009: Video Blogging: Turning Wine into Gold

Gary Vaynerchuk (Wine Library TV), someone else who is interviewing him – can’t read the name…

Gary turned 30, realized there was alot more that he wanted to do. He watched ZeFrank’s videos and some others, and thought “I can do that.”

Claims it’s hard being an extreme extrovert. But you have to be who you are.

Gary has a new book coming out  it’s about “business.”

You can be an expert in social media marketing. But if your product’s terrible, it won’t help.

If you’re a jerk, your intern is flip-camming you

Don’t email Gary about camera or lighting. The content is king – not the tools.

When Gary started, he went to every single wine blog and left comments with links back to his blog.

You have to find your audience – not by pitching them, but by sharing & joining in the community

How funny – Gary grew up around wine tasting and wondered why people weren’t saying “this wine tastes like Big League Chew?” So he started doing that with his blog.

You can only live your life once. Gary wants to do it 100% happy. No reason not to make yourself as happy as possible.

None of this works if you live for weekends and vacations. He didn’t touch on this much, but – this is a HUGE point. Thanks for saying this!

(fyi – this is a Q&A session now). How do you deal with being “known?” Ask yourself “who am I” – if you don’t want people to know that, then you need to stop.

When did you start making money with video? He makes money becuase people know him. He got his book gig because people know him … etc.

Wow. he reads over 1000 emails a day! It’s his job.

Too many people don’t make decisions to survive – you have to decide to run your business like a business.

People who are unfocused – stay unfocused, but do that stuff really well.

Never wait for something to happen – go get it instead

Being successful – part of it is just keeping on doing it – outlast the competition

Delegate everything except what you love

Gary’s goal – owning the Jets.

Q – how do you “get in the zone?” Gary – “I’m there when I wake up every day.”

(aside – you REALLY have to be here – Gary is hilarious!)

Numbers/followers don’t mean anything. What matters are the people who CARE.

Puting out your content is only the FIRST thing to do – you have to do lots of work after that, too

And a couple other quotes/questions that I didn’t get…