In my recent post Online Video for 2013, I mentioned that 91% of American adults owned some kind of cell phone, and 41% of cell phone owners watch video on their phones.
What’s that mean? If you are making videos, they need to look and sound awesome on a smartphone! Here are four tips to make mobile video ROCK:
- Keep it short. With online video, the shorter the better. Especially if you’re watching it on your smartphone. A short video will load faster, and fits well with the “short snack” usage of smartphones (that “I’ve got a minute – let’s play with my smartphone” attitude).
- Make it loud. Audio is arguably the most important part of a video. Especially for libraries, since we’re most likely sharing some tidbit of information. So crank that volume up! There are a couple of great ways to do that. For starters, definitely get a better microphone for your camera, preferably one with a volume boost. Also, when editing, look for a volume boost setting, and turn it up (but not so far that you start distorting the sound – that’s bad).
- Get close. When making your video, get close to your subject. If it’s an interview, make sure the person being interviewed can be clearly seen on your camera’s window. So no “far away, full body” shots. Same with scenery shots – get as close as possible when it makes sense.
- Edit that script. For starters, actually HAVE a script of some sort. Not a “memorize these lines, say it exactly this way” type of script. Most of us librarians aren’t actors, after all. But do have an outline of points you want to cover or facts you need to share. Also, make sure to share one idea or thought, rather than 2-4 ideas or thoughts. Instead of one longer 5-6 minute video with ALL the facts, break that video up into a 3-part series of 1-2 minute videos.
Who is successfully making videos out there? Do you have some tips on mobile video that I haven’t mentioned? Please share them in the comments!