SuHui Ho – digital services librarian, UC, San Diego
She gave a solid general overview of Google Analytics
Why web metrics?
– Hit count is misleading
Help decisions on:
Content life cycle management priority
– Which pages should I update first?
– Which pages on homepage
She is saying you can find your most popular content, then make sure that stuff is on your main page. I would change that slightly to say make sure those pages are easily findable – the main page isn’t as important as it used to be
Google analytics: goals and funnels
Goal – the page a visitor reaches once they have completed a desired action
Funnel – the (optimized) steps along the way to the goal
You can track where, along the way, people fall out of your funnel – then figure out how to fix that
Jeff gave an example from his library’s website then walked us through the process of setting up a goal and funnel in google analytics
Give your goal a good, intuitive name – this shows up in reports later