What’s the Most Visited Part of your Library?

Do you adequately staff the busiest parts of your library? For example, if you have a busy reference desk, you probably make sure there are staff to meet demand.

If your circulation desk gets busy in the afternoons, you probably put another person there to help.

But what if your digital branch is the busiest part of your library? What then?

Here’s what I mean. Take a peek at some annual stats from my library:

  • Door count: 797,478 people
  • Meeting room use: 137,882 people
  • Library program attendance: 76,043 attendees
  • Art Gallery visitors: 25,231 visitors
  • Reference questions: 271,315 questions asked

How about website visits? We had 1,113,146 total visits to the website in 2014. The only larger number is is our circulation count (2,300,865 items).

The busiest part of my library is our digital branch – our website. More visits than meeting room attendance. More visits than library classes and events. More visits than our art gallery.

More visits than our physical building.

I’ll guess your library is similar. So how do we staff for this? I know, I know. Website visits are different than a person visiting the building. Building visitors will most likely stay longer, will need furniture to use, will step on carpet that needs cleaning, and will use computers that need to be maintained. While a digital branch visit might only last for two minutes.

Still … do you see a potential disparity here?

So I’ll ask my question again: Do you adequately staff the busiest parts of your library?

Image by Mervyn Chua

Website Redesign going live and going Responsive

Well, I didn’t really post much about my library’s website redesign. But next week, we go live with it!

You can check it out now at our beta, pre-launch URL – dev.tscpl.org.

Here’s our go-live process:

  • Work on the site like crazy (we still have a big list of stuff to do!)
  • Today, we posted a head’s up to our customers, and asked them for feedback, too
  • We go live on January 29
  • Then, we’ll continue to tweak things as we notice them for 2-4 weeks.
  • Sometime after the big launch, we plan to have Influx take a peek, to catch stuff we missed.
  • Finally, we plan to do some usability testing to catch even MORE stuff we missed.

So, what’s new and different about our redesigned site? Quite a bit:

  • We went responsive, so one set of code works on all browsers and devices.
  • We have consolidated some of our blogs
  • Really worked hard on our links, our navigation, and directing people to the right content
  • Modern design, modern web fonts, white space, etc
  • On the back-end, we focused on letting WordPress do most of the work, instead of custom-coding. This will make things like sidebar widgets and pages MUCH easier for us to update

And probably much more that I’m missing. So go check it out!

Web Design Trends for 2014

I recently presented this talk at Internet Librarian 2014, and wanted to share it here too! If you want to see some really good notes from my presentation, check out Sarah Houghton’s post (thanks, Sarah!).

I did some research via Google on web design trends for 2014, took the trends that reappeared a bunch, and … here they are: 15 Web design trends in 6 loose categories:

Category 1 – Mobile:

1. Mobile-first design. Start designing on the small screen, then widen out to tablets and desktops. If you can’t do it on a mobile device, you probably don’t need it on your “big” website, either.

2. Responsive. Use a responsive or adaptive design, so your website works great on all screen sizes.

Category 2 – Designy Things:

3.Simplicity. Many web designs are going for a more minimalistic, simplified look. Make sure the design doesn’t get in the way of, or overpower, your great content.

4. White Space. Goes along with simplicity. White space can help emphasize content. Use it just like they do it magazines.

5. No Flash. Websites are still working on moving away from Flash and towards more modern design languages like HTML5 and CSS3.

Category 3 – Visual:

6. Parallax. Parallax design is a way to provide design depth and almost a 3D look to your website. IT reminds me of layers in Photoshop … just done on websites.

7. Flat Design. Sorta funny. Flat design and parallax design are almost opposites (but not quite). Flat design focuses on clean design and good use of color and whitespace. Think the new iOS design, and you’ll get the idea.

8. Blocking. Blocks of content – think Pinterest. I think it works great on sites like Pinterest or Flickr, where there’s a ton of content and the content is all on equal footing. On library websites like New York Public Library’s main page? Not so much. I’d guess their content is NOT equal in terms of importance, and the bottom of the page looks like an afterthought, like they forgot to “finish” the website.

9. Big Images. Use of large images on websites is a trend at the moment – even having a large image in the background of a website.

10. Colors. Using colors is big, apparently. Depending on what “hot web trends for 2014” you read, you’ll get a variety of answers as to what colors are trending – subtle and calm colors, retro colors, even neon colors! But know that web design is “colorful” these days. So think about using a tool like Adobe Kuler to help choose popular colors for a website. Or just go to Home Depot and get some matching paint swatches, and use those as a color base for your website.

Category 4 – Typography:

11. Web Fonts. We’re no longer limited to a couple of web-safe fonts. Think about using new web fonts like Google Fonts or Typekit.

Category 5 – Content:

12. Video. Video is still growing in importance.  A recent Pew report on online video says that 78% of online adults now watch or download video content. It’s an easy way to provide viewable content on your website.

13. Social Media. Social media integration is important for all types of websites and organizations. It’s a great way to share content out to customers in all the online “places” they hang out at.

Category 6 – Navigation:

14. Large Buttons. Websites are starting to use large, easily seen buttons. Make them big and bold!

15. Vertical Scrolling. Think about using “sticky” navigation that glues itself to the top of the page, or social media sharing plugins that glue themselves to the side of a page.

There you go! 15 web design trends for 2014. Are you redesigning your website? We are! Please share your new design ideas!