The Daily Grape and the Daily Book?

Gary Vaynerchuk, who made videos about wine at Wine Library TV and now at the Daily Grape, has a really cool idea about how to add value to his wine videos, and to help his viewers keep track of (and buy) wine they’re interesting in trying.

Here’s what Gary wants to do (from episode #1 of the Daily Grape):

  • Create mobile app-based video (and have a web-based version too)
  • Make his videos shorter
  • Make the content entertaining and usable
  • Created a mobile app (Daily Grape in the iTunes app store) that goes along with the videos

Gary noticed that he mentions a lot of wine, and some of his viewers forget about the wine after they’re done watching the video. So why not make an app to solve that problem?

Here’s how Gary’s app works:

  • sign up for a free account through the Daily Grape app.
  • Then, watch one of Gary’s videos
  • If you like the sound of a wine Gary mentions, you can click through to the video details, and add the wine to your wish list.
  • Then you have a handy list when you’re at a restaurant or a wine store.
  • You can also comment on the wines found on the app.

Cool idea, huh? Believe it or not, I think this could work for libraries, too. More wine for everybody! No, just kidding.

We have books, don’t we? My library has a collection of almost 500,000 books/videos/etc. Do you think our patrons can remember all those titles?

Right – probably not. But that’s why some of the newer ILS’s include things like wish lists, tags, and comments. I’ve seen some library catalogs that let you take those wish lists and turn them into RSS feeds, which gives your patrons the ability to embed their lists wherever they want.

That’s cool. But what if library staff did the same thing? Why not keep a running list of staff picks that can be discovered in the catalog and on the website. And on the library’s blog sidebar (since it’s embeddable). And in Facebook (with a little coding added in).

In fact, my library is already providing some of that, in the form of blog posts with links to good books that happen to be in our collection.

So – just a slightly different, slightly more purposeful way to think about content created by library staff. Be a bit purposeful, like Gary Vaynerchuk – direct your customer to good content, help them check stuff out – and provide them with ways to remember the books they want to read.

Do you do that? If so – how do you do it?

SXSWi2009: Video Blogging: Turning Wine into Gold

Gary Vaynerchuk (Wine Library TV), someone else who is interviewing him – can’t read the name…

Gary turned 30, realized there was alot more that he wanted to do. He watched ZeFrank’s videos and some others, and thought “I can do that.”

Claims it’s hard being an extreme extrovert. But you have to be who you are.

Gary has a new book coming out  it’s about “business.”

You can be an expert in social media marketing. But if your product’s terrible, it won’t help.

If you’re a jerk, your intern is flip-camming you

Don’t email Gary about camera or lighting. The content is king – not the tools.

When Gary started, he went to every single wine blog and left comments with links back to his blog.

You have to find your audience – not by pitching them, but by sharing & joining in the community

How funny – Gary grew up around wine tasting and wondered why people weren’t saying “this wine tastes like Big League Chew?” So he started doing that with his blog.

You can only live your life once. Gary wants to do it 100% happy. No reason not to make yourself as happy as possible.

None of this works if you live for weekends and vacations. He didn’t touch on this much, but – this is a HUGE point. Thanks for saying this!

(fyi – this is a Q&A session now). How do you deal with being “known?” Ask yourself “who am I” – if you don’t want people to know that, then you need to stop.

When did you start making money with video? He makes money becuase people know him. He got his book gig because people know him … etc.

Wow. he reads over 1000 emails a day! It’s his job.

Too many people don’t make decisions to survive – you have to decide to run your business like a business.

People who are unfocused – stay unfocused, but do that stuff really well.

Never wait for something to happen – go get it instead

Being successful – part of it is just keeping on doing it – outlast the competition

Delegate everything except what you love

Gary’s goal – owning the Jets.

Q – how do you “get in the zone?” Gary – “I’m there when I wake up every day.”

(aside – you REALLY have to be here – Gary is hilarious!)

Numbers/followers don’t mean anything. What matters are the people who CARE.

Puting out your content is only the FIRST thing to do – you have to do lots of work after that, too

And a couple other quotes/questions that I didn’t get…