Almost forgot – here’s my presentation about making videos for the library. I gave it last week at the American Library Association’s annual conference.
social media | emerging trends | libraries
Going to ALA Annual in Chicago in a couple of days? If so – come see me speak!
I’m giving a talk about videos, along with Christina Norton, Justin Georges, and Steven Milewski.
Here’s the details:
When & Where: Saturday, June 24 3:00 PM – 4:00 PM Location: McCormick Place, W175a
Title: Rocking the Small Screen (Without Losing Your Mind): Planning and Managing Library Promotional Videos
Description: Video on the web is one of today’s hottest social networking trends. But what can online videos do to promote your library? A public library and a university library will both share what they have learned and how realistic expectations can bring success. The presenters will cover: planning and implementation, shortcuts, tips on what types of content work best, recording and editing the audio and video, accessibility, assessing traffic and impact, and how to create a video team. Learn why your library should create and post online videos!
So come check out our presentation, ask questions, etc. I’ll post my slide here after the presentation, if you miss it (but don’t miss it!).
See you on Saturday!
Over the weekend, I made this video – it’s a short video of me teaching my daughter to parallel park (fyi – she did great!).
I decided to upload it to Facebook and to YouTube, and noticed a couple of differences:
And a reminder – Facebook’s algorithm favors native video, rather than YouTube videos. So if you are making videos for your library or organization, upload the video to BOTH places. Use the YouTube video on your website or blog, and post it to places like Twitter or LinkedIn. Use the Facebook version for Facebook.
That way, you get the best of both worlds.
I was recently reading 5 facts about online video, for YouTube’s 10th birthday at the Pew Research Center, and found this:
YouTube is the second-largest social networking site, behind Facebook. A 2014 Pew Research Center study of online adults found that three-quarters (77%) of internet users are on Facebook, while 63% use YouTube. Although YouTube has a smaller reach than Facebook, it is more widely used than LinkedIn (25%), Google Plus (24%) and Twitter (21%).
The article also says that 72% of online adults use sites like YouTube and Vimeo. They are watching videos.
Ok then. Why are we not using YouTube more? It is more widely used that LinkedIn and Twitter combined!
So … some things you can do to start (we’re working through the same things):
And the hardest one – just start already. Make sure the video is short and the audio can be heard (most important thing in a YouTube video), and post that video. Then post it to social media (think about uploading separately to Facebook) and your website.
Then rinse and repeat, and see what happens.
That’s not our most watched video ever … yet. I’m pretty sure it will make that in a week or two. But it is our most viral video to date, meaning that it spread around the web pretty fast, and was reposted in quite a few places with larger audiences.
How did we do it? That’s a good question, and ultimately it’s hard to predict what will “go viral” and what won’t. That said, there are definitely some ways to make your videos better, which will help get your video viewed by more people.
6 Tips on Going Viral:
If you follow these 6 simple tips, will this guarantee your video will go viral? No. It’s hard to say what will capture the attention of a bunch of people for 2 minutes!
But if you follow these six simple tips, you will definitely improve your videos. That’s always a good thing.
Image by John Harwood