Yesterday, I hung out with the staff of the High Plains Library District in Greeley, CO. They are a very dynamic, energetic bunch!
I gave two presentations while there – here are the embeddable versions of them:
social media | emerging trends | libraries
Here’s the first video for Library360, a new video series for my library. Our goals are pretty simple (or lofty): to introduce our library’s customers to the library – our services, staff, etc. All the cool stuff the library does that doesn’t always get noticed.
We’ll see what happens!
In the meantime, here’s what our plan looks like for the video series:
Question – anyone else doing a regular video series for your library? I’d love to know about it!
Milwaukee Public Library is running an interesting billboard campaign right now. See the image above – that’s the billboard – it’s being displayed on digital billboards “throughout Milwaukee County at no cost” (from their press release).
My three thoughts upon seeing this:
Thought #1: “Yikes! They’re showing their print book bias.”
Thought #2: Looks to me like the public library is telling Milwaukee social media users that they’re doing it wrong. In essence, they’re saying “reading books is better than what you’re doing.” It’s sort of a negative message.
Thought #3 (a bit more here): Two of the three messages don’t really make sense, and one seems format-specific. Here’s what I mean:
I get that the billboards are meant to be tongue-in-cheek, and that many online types think they’re witty and clever. And I think books are wonderful – no problems there. But I also see a lot of libraries taking wistful looks into the past, rather than actively planning to navigate our emerging digital content future. To me, these billboards are looking into the past.
Things aren’t going to go back to the way they were, no matter how many times we tell people they should be reading a book instead of watching a Youtube video or hanging out on Facebook.Â Is this the message you want to send to your community? I’m not convinced it is.
Then again, I could be way off my rocker. What do YOU think about these billboards?
Update – Check out Will Manley’s post for a historical perspective on a very similar issue … with the same library, no less (ok, and I’m blushing a bit, too – thanks for the kind words, Will!).
Why have I been focused on Youtube? Well, a couple of reasons. One, I really needed to re-focus on Youtube a bit at work. Writing and thinking about this stuff really helps me figure out what I need to do next for my library’s Youtube account.
One more reason – Youtube is a social network, with subscribers, friends, content creators, comments, likes, and favorites. If you want friends, subscribers, comments … and more importantly, video viewers, you need to be there. You need to watch videos, leave comments, likes, favorites, share videos, etc. That gets you noticed by others in the Youtube community (and your local customers who use Youtube).
Try out some of my suggestions, and see if you can increase engagement in Youtube in 2012!
What are annotations? They are notes that can be placed within a video on Youtube. Annotations can contain links to other Youtube pages/videos/features or text.
Here’s a video I recently created (non-library video – it’s me telling the story of cracking my ankle. Pretty much all better now!). In the video, I use two annotations – check them out:
For libraries and other organizations, I can see three types of annotations being really useful:
Why do this? Easy. Itâ€™s an easy thing to add in to a video, and has the potential to be another way to help you connect to your customers. Ask customers to take a simple specific action (remember those calls to action mentioned in a previous post?) like subscribe to your youtube channel, like your video, or leave a comment. Doing this helps you increase viewership, engagement, and subscribers to your Youtube channel â€¦ and therefore to the cool stuff your organization does, too.
video camera pic from Bigstock