Pew Research Center’s Social Media Update 2016 is out. As usual, there are some interesting stats.
Some highlights include:
- 68% of all US adults are Facebook users
- 28% use Instagram
- 26% use Pinterest
- 25% use LinkedIn
- 21% use Twitter
Other interesting tidbits:
- Facebook use is growing, probably because of older adults joining up. This shot up – people age 65 and older went up from 48% to 62%. That’s quite a lot!
- 76% of Americans who use Facebook visit it daily; 55% visit several times per day (guilty).
- Yes, younger people still use Facebook.
- Twitter use seems to have plateaued. But it’s still active.
- Pinterest still attracts more women than men.
- 72% of American adults are smartphone owners
Pew sorta-kinda included Snapchat in this survey, lumping it with messaging apps like Kik and WhatsApp. Pew says that 24% of smartphone owners use “messaging apps that automatically delete sent messages, such as Snapchat or Wickr.”
They also said that this type of app is really popular among younger adults. 56% of smartphone owners age 18-29 use auto-delta apps. So that’s a lot! Maybe next time include it in the social media section, perhaps?
Anyway – check out the full report here!
Image from Pew Research Center