Has your library ever really thought about the experience around becoming a library card holder, or worked to improve it?
At most libraries, when someone gets a library card for the first time, here’s what we do: we give the person their library card. We might also hand them a printed list of either “stuff you can do” or “stuff you can’t do ” (i.e., rules, regulations and circulation policies).
Are balloons released? Does anyone celebrate? Does it usher our new customer into some cool, “members-only” club? Do we follow-up with the customer after 3 months or so to see how it’s going? Nope. For most of us, nothing else happens.
What happens with other types of membership cards?
- Sam’s Club: a membership card gets you members-only discounts.
- Airline reward programs: earn reward miles. Use it enough, and you can get seating upgrades and trade in miles for flights.
- Grocery Store Cards: discounts on store purchases and fuel points.
- Amazon Prime: free, 2-day shipping, movie and tv show streaming, and access to the Kindle ebook Library.
Now back to libraries. Is there something else we can do with a library card to make it more “membership” friendly? Reword that brochure we give out? Check back with our customers after 3 months to see how they’re doing (remember, we have their email address and snail mail address)?
How about give perks for use? For example, if they check out five books, they get that 3-day express movie for a week?
What do you think? Anyone do something special for library card holders that isn’t just “here’s your card, now go check stuff out?”
Image by Leo Reynolds