One more post on The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter and Allison H. Fine. I like the book – good read, and much to think about. I had to do a little “translation” work – non-profits and libraries are similar in some ways, different in others.
On to the subject of this post – social media guidelines! Beth and Allison point out some good ideas for “codifying the social culture” by creating social media guidelines for staff.
In the process, they two useful posts:
#1 – 10 Must-Haves for Your Social Media Policy, from Mashable. Their points are really good, and include: Be Responsible for What You Write, Consider Your Audience, and Bring Value. Go read the post – good stuff there.
#2 – A Twitterable Twitter Policy, from the Gruntled Employees blog. Again, another great post – go read it. But here’s the tweetable policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.†They call it a Twitter Policy, but I think it works pretty well for any social media.
So – good stuff. Check out the book!
Angie Fiedler Sutton says
You might want to check out Idealware’s “The Nonprofit Social Media Decision Guide”, too – http://www.idealware.org/reports/nonprofit-social-media-decision-guide
Beth Kanter says
Hi David,
Thanks so much for your review and kind words about the book. The content for the social culture chapter comes from god knows how many blog posts on the topic … many of which still ring true
http://beth.typepad.com/beths_blog/change-management/
Mikeyjay says
Video of Allison Fine and Beth Kanter book release of Networked Nonprofit in NYC last June: http://bit.ly/a2LLsg