This is an online supplement to my ALA Library Technology Report (LTR) titled Video in Libraries. It points to all the videos, citations, and equipment mentioned in the LTR.
Hopefully you’ll find it useful!
Endnotes for each chapter:
- Ivan Kreimer, 5 Reasons Why You Should Use Video Marketing to Drive Sales, Campaign Monitor. Accessed July 9, 2018.
- Ken Tucker, 50+ Eye-Opening Video Marketing Statistics for Small Business Owners in 2018, Change Scape Web, Accessed July 9, 2018.
- Think with Google, 3 Key Shopping Micro-Moments for a Mobile World, Accessed July 9, 2018.
- James Ritchie, 5 Reasons Why Video Is More Effective than Text, IdeaRocket, Accessed July 9, 2018.
- Mike Templeman, 17 Stats and Facts Every Marketer Should Know About Video Marketing, Forbes, September 6, 2017. Accessed July 9, 2018.
- Phillip Ross, Native Facebook Videos Get More Reach Than Any Other Type of Post, socialbakers, February 17, 2015. Accessed July 9, 2018.
- The Facebook Video Statistics Everyone Needs to Know, MediaKix, August 26, 2016. Accessed July 9, 2018.
- Gordon Donnelly, 75 Super-Useful Facebook Statistics for 2018, WordStream, June 26, 2018. Accessed July 9, 2018.
- 2018 Social Video Statistics for the Video Savvy Brand, Wochit, Accessed July 9, 2018.
- 7 Vital Reasons Why Your Business Needs a Video Marketing Strategy, readyartwork, Accessed July 9, 2018.
- Video Marketing Statistics 2018 Survey: The State of Video Marketing 2018, Wyzowl, accessed July 9, 2018.
- Douglas Karr, Digital Marketing & the Impact of Video, MarTech, February 10, 2014. Accessed July 9, 2018.
- Tyler Lessard, 3 Reasons Why Video Is Your Marketing Ace In The Hole, LeadMD, August 14, 2017, Accessed July 9, 2018.
- Grant H., What Is an Explainer Video? Here’s Everything You Need to Know, LemonLight. February 19, 2018. accessed July 9, 2018.
- Margot Mazur, Tips and Tricks for Optimizing Your Videos for Success, Wistia, May 18, 2018. Accessed July 10, 2018.
- Bring Video Ads to Life: Best Practices for Video Creative on Facebook, Facebook Business, July 21, 2015, Accessed July 10, 2018.
- Mike Templeman, 17 Stats And Facts Every Marketer Should Know About Video Marketing, Forbes, September 17, 2017. Accessed July 10, 2018.
- 8 reasons why you should engage in video content marketing, Flockler, July 10, 2017. Accessed July 10, 2018.
- Ezra Fishman, How Long Should your Next Video Be? Wistia, July 5, 2016. Accessed July 10, 2018.
- Benchmarking Viewer Abandonment in Online Video, Visible Measures, September 29, 2010. Accessed July 10, 2018.
- Mike Templeman, 17 Stats And Facts Every Marketer Should Know About Video Marketing, Forbes, September 6, 2017. Accessed July 10, 2018.
- Brian Peters, Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare, Bufferapp, March 22, 2017. Accessed July 10, 2018.
- Emily Griffin, 7 Ways Video Transcripts & Captions Improve SEO, 3PlayMedia, June 14, 2016. Accessed July 10, 2018.
- Storyboard, Wikipedia. Accessed July 11, 2018.
- Promotional Videos
- Explainer Videos
- Trainer Videos
- News Videos
- Interview Videos
- Storytime Videos
- Music Videos
- Fun Videos
- Series Videos
- Sharing Unique Stuff
- Book Review Videos
- Behind-the-Scenes Videos
- Short Videos
- Live Videos
- Company Culture Videos
- Thank You Videos
- Staff-Focused Videos
- Testimonial Videos
- Haul and Unboxing Videos
- Webinar Videos
- Why can’t Karl get ebooks from the library?
- Library Time – A Music Video from Topeka & Shawnee County Public Library
- Storyboard for the Library Time video
Equipment Mentioned in Chapter 4 (with links to more information about the product):
- Sony Alpha a6000
- Sony a7
- Panasonic LUMIX G7
- Canon EOS M50
- Canon Mount Adapter EF-EOS M: Lens adapter that allows you to use your DSLR lenses on a Canon mirrorless camera
- RØDE Reporter
- Sennheiser MD 46
- Shure VP64A Omnidirectional Handheld Microphone
- RØDE RODELink Newsshooter Kit: a wireless adapter for any handheld microphone
- BOYA BY-M1
- RØDE smartLav+
- RØDE VideoMic Me
- RØDE VideoMic Me-L: for newer iPhones with the Lightning connector
- RØDE i-XLR: adapter that lets you plug a dynamic XLR microphone directly into an iPhone
- Zoom H1n Digital Handy Recorder
- Zoom H6 Handy Recorder
- Tascam DR-40 4-Track handheld Digital Audio Recorder
Cheap Lighting Options:
LED Lighting Options:
DSLR Camera Lenses (look for similar types for mirrorless cameras):
- The kit lens: Canon EF-S 18–55mm lens as an example
- An ultra-wide angle zoom lens: Canon EF-S 10-18mm f/4.5-5.6 IS STM lens as an example
- Zoom lens: Canon EF-S 18-135mm f/3.5-5.6 IS STM lens as an example
- Tripods: for a better-quality tripod, check out Manfrotto tripods
- DJI Ronin-S Gimbal Stabilizer
- DJI Osmo Mobile-2 Gimbal Stabilizer (for smartphones)
- Zhiyun Handheld Gimbal Stabilizers
- Joby GorillaPod tripods
- Pistol grips
Video Recording Apps for Smartphones:
Video Editing Apps for Smartphones:
Video Editing Software for Computers: