What are annotations? They are notes that can be placed within a video on Youtube. Annotations can contain links to other Youtube pages/videos/features or text.
Here’s a video I recently created (non-library video – it’s me telling the story of cracking my ankle. Pretty much all better now!). In the video, I use two annotations – check them out:
For libraries and other organizations, I can see three types of annotations being really useful:
- subscribe button – ask people to subscribe to your Youtube channel
- next/previous video – link to another video of yours – this keeps people watching your channel
- Text annotation – use it to ask people to like the video, leave a comment, or subscribe…
Why do this? Easy. It’s an easy thing to add in to a video, and has the potential to be another way to help you connect to your customers. Ask customers to take a simple specific action (remember those calls to action mentioned in a previous post?) like subscribe to your youtube channel, like your video, or leave a comment. Doing this helps you increase viewership, engagement, and subscribers to your Youtube channel … and therefore to the cool stuff your organization does, too.
video camera pic from Bigstock