Another Twittering Library

From my comments on this post… try this on for a cool way to use Twitter. Here’s what the library is doing, to the best of my knowledge (Julie, correct me if I get it wrong, please!):

posting real-time reference questions to twitter.com/askusnow
using the Twitter feed to update “the ‘currently being asked’ section of our internal [...]

Fun Way to Market IM Reference

From the Library Marketing blog - UNC-Chapel Hill Libraries is marketing their IM reference service in a fun way. They have created stickers with the library’s IM name that are passed out to students during new student orientations and instruction sessions.
Thay are seeing students stick these stickers on their notebooks and laptops - how cool [...]

walking paper: some problems with virtual reference

Aaron Schmidt at Walking Paper just posted some great points about Virtual Reference - go read it.
One point the Bailey-Hainer article Aaron mentions should be highlighted: marketing, marketing, marketing! I have seen libraries with dismal usage statistics… but they also claim to have not really marketed the service (even on a bookmark), have part-time hours [...]