In my last post, I explained how to use Snapchat (pretty easy, huh?). Now let’s talk about what a library can post on Snapchat.
What types of content should you post on Snapchat? Here are some starter ideas (please add to my list!):
- Focus on your “power users.” Think about what your frequent customers might be interested in, and share content that caters to them. Think “insider” info here, like special events that are coming soon.
- Capture quick moments. What’s happening “right now” in the library? Share that in your “story.”
- Offer “rewards and coupons.” This is what the articles on brands in Snapchat say, anyway. For a library, this might be a fine free day, a cup of coffee in your cafe, or a coupon in your Friends of the Library store. Be creative here!
- Show off new materials, or new services. We get new stuff all the time. Share it!
- What else?
Ok. The above list should sound pretty familiar to anyone who posts to a library social media channel. Why? Because it’s pretty much the same type of content you might share on a library’s Facebook or Twitter account. The main difference is that Snapchat is a lot more visual.
Again – Snapchat is not hard to figure out. Do it.
Library Snapchat accounts (I know of a couple):
- Anne Arundel County Public Library
- Long Beach Public Library
- and I’m sure there are others! Add them in the comments.
What am I missing here? Please share…