Goodreads Advanced Strategies – #BEA2013

Patrick Brown, Director, Author Marketing at Goodreads gave a talk on Goodreads. Good stuff!

First, some info about Goodreads:

  • 18 million members. Doubled in size in 2012.
  • Acquired by Amazon in march. Still working things out.
  • What isn’t changing. Goodreads is for all readers, no matter how you read.
  • Working on new features. Discovery, discussion, and author program.
  • 250 books added to the to read shelves every minute.

And now for some tips for authors using the Goodreads Author profile (here’s a link to my Goodreads author profile):

Build your platform.

  • Metadata – make sure the book record is complete!
  • 75,000 authors. I’m one of those. That’s actually a pretty small number compared to the number of member accounts

Get people talking about your book.

Your goal is to get reviews, especially early in the life of your book.

  • Reviews help new readers discover your book:
  • They help readers decide to read your book.
  • Goodreads work harder for you. Reviews are shared via Facebook and twitter

Giveaways help kick start book discovery. They help with this…

  • Who knew?  You can actually do book giveaways via Goodreads.
  • They encourage people to add it to their to read shelves
  • They receive an email on the publication date

Some tips for giveaways:

  • Start early. 3-5 months before publication
  • Give it time. Run giveaway at least one month
  • Offer more books. More books = more reviews. Not everyone reviews the book
  • Do it again. Run multiple reviews for each title

Mobilize your existing fan base.

  • Talk about the giveaway in other places – twitter, etc.

Building anticipation and awareness.

  • A cover reveal – dole out information on the content over the months… To build buzz.

Bring it all together.
If you have a new book coming out, do these things on Goodreads:

  • 5 months before publication – first giveaway.
  • Second giveaway – ends at publication. Looking for awareness this time. Lots of people add the book on publication day.
  • Personal selection email – a paid advertising thing.
  • Sent to fans of the author’s backlist.
  • Then a sponsored poll – another ad unit. You vote.
  • Then a homepage roadblock – another ad unit. A hey, this book is out now ad. On the publication date. A awareness unit
  • Exclusive interviews. God reads interviews some people. top authors, popular stuff. Goes in their newsletters.

Trends and takeaways.

  • Social context. People add the book after they see their friends add it
  • Goodreads effort pays off. People will add the book to their lists…
  • The rise of mobile. Enormous mobile growth. 1/5th of goodreads users use the mobile app.

5 habits of highly successful publishers on goodreads

  1. Start early
  2. Involve your authors
  3. Pay attention to your stats
  4. Use content to build anticipation
  5. Keep the momentum up

Goodreads.com/author/how_to – helpful stuff for authors on using goodreads

pic by Jurgen Appelo

Face2Face – my Handheld Librarian 7 Presentation

I had the honor of giving a presentation at last week’s Handheld Librarian 7 online conference. I presented a very condensed version of my book, Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections.

The presentation slides are embedded above – enjoy!

PS – earlier that day, I gave another Social Media 101 presentation at a local Goodyear plant. That was a fun group to present to – lots of questions! Here are those slides, too – just for kicks.

My New Book – Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

My new book - Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer ConnectionsMy second book – Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections – is out! The official “just released” date is in September, but it’s showing up in Amazon already, so I’m sharing now.

Here’s a short blurb about Face2Face:

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing—yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects.

Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. He suggests ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services. He uses real-world examples to illustrate the do’s and don’ts of responding to criticism, and explains why and how listening, tone, human-centered site design, and measuring results are all critical components of any customer engagement strategy. (from Information Today’s page about the book).

Why did I write Face2Face?

I’ve read a lot of books on social media and the emerging social web. For the most part, they tend to focus on large, multi-national corporations like Ford, or extremely innovative startups like Hulu. Great examples of companies doing it right … but how about the small mom-and-pop shop down the street from the library? There are a TON of organizations and small businesses that have a web presence and/or a social media account set up, but they don’t really know how to use those tools to connect with customers and potential customers.

My book provides practical next steps for these organizations to start connecting with their customers in online settings. Great for libraries, non-profit organizations, small businesses … and anyone wanting to improve their social web skills!

More info:

Enjoy!